The global eCommerce
sales, forecasted by eMarketer, are going to reach $ 1.2 trillion by the end of
year 2013. This makes it very clear for retailers that it’s not going to be an
optional marketing channel. The capability of eCommerce to cross the locational
barriers and reaching the national & international customers has allowed
the online retailers to opt for this channel. Retailers, worldwide, are
encashing on this fad.
The easy & cheap availability of technology,
the technological innovation, pervasive internet technology and access to the untapped markets has led a flurry in the
eCommerce industry where every retailer tries to carve his niche in the market.
However, whittling and establishing your online business in this
fast changing online space is the real nuisance for many online retailers.
Additionally, the efficacy of the nuisances related to managing the online web stores are more coarse as compared to managing physical stores. The competition in this online space is much similar an offline physical market and the deciding factors for continuous growth are whipping out the small online retailers.
Additionally, the efficacy of the nuisances related to managing the online web stores are more coarse as compared to managing physical stores. The competition in this online space is much similar an offline physical market and the deciding factors for continuous growth are whipping out the small online retailers.
The free or easy availability of over the
counter eCommerce solutions has helped many retailers to establish their online
store and letting them to manage front and back-end of the web store.
Customization of any type in the online retail shopping cart to improve the overall
efficiency gives higher customer experience and comprehensive centralized
control of the online store. The technological innovation in eCommerce industry
such as the application of social media and mobile communication devices are
indispensable to make your web store noticeable in the industry.
The following points will give you an idea about
the making your web store look unique among your peers:
Tailoring to distinguish: Pre-designed, over the counter eCommerce shopping carts comes with a lacuna
of inability to accommodate any tweaks to fit in custom requests. For
illustration, personalize products feature is a new characteristic that is
difficult to accommodate in off-the-shelf eCommerce platforms. This feature can be used to incise your
identity in any products. Any associated video showing the customization result
in the product will effectively influence and enhance the customer
satisfaction.
Higher Control & Functionally: A hosted eCommerce shopping cart
softwares suites more to those online retailers who are not much technology
savvy. This type of arrangement is meant for transferring the web store’s
control to the eCommerce solution provider company so that they can focus on
more business-oriented processes.
Here are two points which should be taken care of are that the
online retailers, before opting for such hosted arrangement, should check the type
of services provided by the eCommerce company and the level & type of
control and authority given to eCommerce solution providers. ECommerce companies
usually handle the various aspects of eCommerce operations like order
management, data feed management, hosting services, security management and web
store optimization services. Online retailers should check whether the customization
services are included in the agreement or not.
Handing over the important functions of web store management may
jeopardize the overall control & authority of the web store.
Innovative application: Digitization of the new innovative marketing
channels has given the online retailers an ability to make their web stores
more interactive & personalized. They should have to utilize the reports
generated data from order management, inventory management, overall marketing
and social media.
Any trends displayed in such reports may indicate particular
interests and interactions and it should be used for offering custom rewards or
offers or any gift certificates.
The eCommerce platform should be flexible enough
to integrate extensions, plug-ins and various modules to offer a unique
browsing, transacting and moreover sharing the shopping experience with others.
POS Integration - Retail PRO eCommerce Integration
POS Integration - Retail PRO eCommerce Integration
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