Daily, web masters & online managers need to juggle up
with various techniques and issues to score ranking on the search engine result
pages (SERP) for their websites. Google designs & implements different
techniques to manage and rank those websites who abides by its rules &
regulations. Among the various Google updates, the most recent one is a Penguin
2.0 which mainly focuses on web spam & backlinks.
Updates on the web sites’ optimization techniques are
definitely going to affect, not only the ranking of the sites, but also the online
marketing strategies of the web masters. Tweaking the algorithm for updating
the optimization techniques resolves various purposes like link building, removing
the spam, drafting the anchor text and usage of keywords.
The main purpose of these updates in the algorithms is to
enhance & upgrade the quality of online browser’s content. To adhere to the
guidelines of the Google, LAN Services has made significant changes in its
licensed eCommerce platform, 24Seven Cart.
This spate of updates in the optimization technique has
induced 24Seven Cart to redesign & implement updated SEO practices. The
changes integrated into the 24Seven cart as
follows:
Anchor Text: The basic purpose of the anchor text is to
create links on the web site. Google tracks the keyword stuffed anchor text to
the keyword level and lowers the ranking of the web store. It has created
filters to avoid over optimization. 24Seven cart uses such anchor texts that
are relevant to the web store.
Authority: This is one of the biggest changes Google
incorporated in their algorithms to give authority to some web sites. Here
authority signifies page or domain authority. Google assigns higher ranks to
those sites that have authority in their niches. 24Seven Cart design web stores
in such a way that every web store appears unique in them.
Advertorials: These are websites meant for selling the web
links to increase the number of links. Google
has updated its algorithms to sift those websites that contain such kind of
links. To abide by this update, the 24Seven Cart includes a disclaimer and uses
nofollow links.
Clear & precise subject matter: Web stores should use
unique & easy to comprehend the content. Managing varied subject matters
entails additional accuracy, relevancy and clear information. 24Seven cart gives
webmasters to design & develop a resource bank on relative site topics.
POS Software - Retail PRO eCommerce Integration
POS Software - Retail PRO eCommerce Integration
