Energizing the retail sales with 24Seven shopping cart

eCommerce technology giant, LAN Services LLC is driving the retail industry with the integration and launch of 24Seven Cart with Visual Retail Plus point of sale (POS).

Product lines become unmanageable if it contains a large variety of products. Retailers, especially in apparel, footwear & CPG industries, find it burdensome to manage such a huge product line. Point of sale systems (POS) definitely helps retailers in managing their products and respective retail functions. However, even POS has its own limitations.

Certain retail functions such as sales return, shipping, mail management, promotional offers, social media etc. cannot be managed through POS systems. To overcome the shortcomings of POS, retailers are now adopting online marketing. They are coming up with the online stores to manage additional retail functions.

Nonetheless, managing a physical store with an online store is also difficult to handle. In view of such situation, LAN Services has launched its online store solution; 24Seven Cart integrated with Visual Retail Plus, windows based point of sales application.

Managing & sharing information simultaneously on both the systems requires a web integrator that updates the relevant data. 24Seven Cart comes with an inbuilt plug-in that integrates web store with VRP enabled POS application. This web integrator lets the retailers to synchronously update the product information on the web store and conversely downloads the online orders & customer related information on the POS. It eliminates the repeated data input on both the platforms. 

Scheduler automatically updates the process of information exchange between the two platforms. Additionally, retailers can also manually manage this data sharing process. Since the information gets updated on near real time basis, retailers can set the scheduler for information updates down to a minute level. 

The VRP integrated shopping cart comes with an additional functionality. It offers  access to different marketplaces such as Amazon & eBay. Retailers get deeper insights with the inbuilt reporting tool that accurately computes about the sales, overall revenue generated, revenue generated product wise, orders pending, shipped orders, remaining products available and many other customized reports.

POS Integration - Retail PRO eCommerce Integration

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24Seven Cart leverages online business with Facebook / Energizing 24Seven Cart with Facebook

LAN Services has revolutionized the online shopping experience by launching 24Seven shopping cart integrated with Facebook. Now customers can experience this enhanced feature not only at the time of making purchases but even while researching about the products.

Purchasing products online can be a tedious task especially when customers don’t know about any features or usability of it. To tackle this issue, they need to search extensively on the web or need to ask personally with their friends or experts. It’s a time consuming process & at times the final result is not satisfactory as they can ask about it with a limited number of people.

To confront such issues, 24Seven shopping cart software has come up with a feature to integrate Facebook in their shopping cart. This integration of Facebook works for both online retailers and online shoppers. Online retailers get an extra channel to promote about their web stores. They can use this social networking platform to increase the visibility of their shopping carts.

This feature offers online retailers:

Higher Conversions: By simplifying the process of sign-in, customers can bypass creating separate IDs and passwords, removing a key hurdle for getting a potential sales conversion (and future conversions). With more customers getting first hand information themselves before they buy, retailers gain powerful insights on their potential customers, enhancing revenue generation.

Encouraging Social Marketing: With access to potential customer data and social graphs, online retailers gain initial information about the potential customers’ behavior, interests and favorite brands. Facebook link also simplifies how customers share the products they buy and the online retailers they check.

Customized Interaction with Customers: Identifying potential customers gives online retailers to offer recommendations or suggestions based on previous purchases and interests. More relevant products are likely to grasp the customer’s attention which will increase the chances of buying.

Online shoppers can reap the benefits of Facebook integration with 24Seven Cart even before making the final purchase. Web stores built on 24Seven shopping cart software offers a feature to write reviews about the products shown in the web store. This helps the prospective online customers to get the first hand information about the features, usability and the overall performance of the products. In addition to this customers can rate the products by liking/unliking the products.

This helps prospective customers in their products research and decision making regarding the final purchase as they can read the reviews of the products. Moreover we even can add a web link of a video showing product usability while writing reviews about the products. This even makes it simple for potential customers to find information about product usage.

POS Integration - Retail PRO eCommerce Integration 

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