Every retailer at some point of time or the other experiences the
ubiquitous phenomenon of shopping cart abandonment. In order to find a suitable
solution to this problem, it is important for retailers to analyze the
experiences of the online shoppers. Retailers need to scrutinize the pre and
post abandonment stages to pinpoint those areas that had resulted in this
occurrence.
The following points are
the reasons for this incident:
·
User experience: Online
visitors and prospective customers find many unnecessary and insignificant
stages that hurt the very enthusiasm of online shopping. Retailers display as a
prerequisite for registering the customers to make final purchases. Online
shoppers are reluctant to give personal information. Each data gathering point
converts to adding an extra page that requires various types of customer
information in the process of completing purchases. Sometimes the web store’s
navigation leaves customers astray in the middle of the purchase process.
Various calls-to-action, buttons and options to select confuses customers and
it is necessary for retailers make headway for customers towards final
purchases.
·
Indecision: Any kind of
confusion or perplexing situation also leads to abandonment of shopping carts.
Probably online customers are not mentally prepared to make final purchases.
Post abandonment mails should lead the customers directly to their cart
discarding login requirements. At times, online customers save the product
carts only to make final purchases on a later date.
·
Technical Issues:
Various technical issues such as the security of the payment transaction and
non-availability of the customer support options also lead to abandonment of
carts. Unstable sites or sites without any security certifications have more
chances of shopping cart abandonment.
·
Product cost and added
fees: Amounts that increase the total cost of product like state taxes,
shipping charges, service charges or any other charges also hurts the shopping
interest.
Now, to combat this perplexing situation, 24Seven Cart has come up
with the feature that helps retailers in tracking those customers who leave
their carts in the middle of the purchase process. It offers more information
like the customer’s name, date of abandonment, the total amount of the shopping
cart, product details and information about the mails forwarded for cart
abandonment.
POS Software - Retail PRO eCommerce Integration
POS Software - Retail PRO eCommerce Integration
