Thursday 22 August 2013

Energizing the retail sales with 24Seven shopping cart

eCommerce technology giant, LAN Services LLC is driving the retail industry with the integration and launch of 24Seven Cart with Visual Retail Plus point of sale (POS).

Product lines become unmanageable if it contains a large variety of products. Retailers, especially in apparel, footwear & CPG industries, find it burdensome to manage such a huge product line. Point of sale systems (POS) definitely helps retailers in managing their products and respective retail functions. However, even POS has its own limitations.

Certain retail functions such as sales return, shipping, mail management, promotional offers, social media etc. cannot be managed through POS systems. To overcome the shortcomings of POS, retailers are now adopting online marketing. They are coming up with the online stores to manage additional retail functions.

Nonetheless, managing a physical store with an online store is also difficult to handle. In view of such situation, LAN Services has launched its online store solution; 24Seven Cart integrated with Visual Retail Plus, windows based point of sales application.

Managing & sharing information simultaneously on both the systems requires a web integrator that updates the relevant data. 24Seven Cart comes with an inbuilt plug-in that integrates web store with VRP enabled POS application. This web integrator lets the retailers to synchronously update the product information on the web store and conversely downloads the online orders & customer related information on the POS. It eliminates the repeated data input on both the platforms. 

Scheduler automatically updates the process of information exchange between the two platforms. Additionally, retailers can also manually manage this data sharing process. Since the information gets updated on near real time basis, retailers can set the scheduler for information updates down to a minute level. 

The VRP integrated shopping cart comes with an additional functionality. It offers  access to different marketplaces such as Amazon & eBay. Retailers get deeper insights with the inbuilt reporting tool that accurately computes about the sales, overall revenue generated, revenue generated product wise, orders pending, shipped orders, remaining products available and many other customized reports.

POS Integration - Retail PRO eCommerce Integration

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