Retaining customers with RMS Integration

One can gain customers via promotions, advertising, and strategized marketing activities, but retaining customers can be a challenge. With thousands of brands competing in the same genre for similar products, keeping customers loyal to your retail online store could be difficult. More so, when everything is available at click of few buttons – be it information about the product, other vendors dealing in similar category, price comparison etc. So customer relationship management, easy and safe payment options, customized products etc., can go a long way in retaining customers; and RMS integration can help you with the aforementioned options and much more.

If you thought RMS integration with 24Seven shopping cart was just to gain new customers, let us get your misconceptions cleared. It is equally effective in retaining customers as well. Let us find out how?

• With plethora of options available online ‘customer is the king’, be it the need to feel important or hover that extra discount to ones who shop regularly with you. CRM is a very important exercise in retaining customers, and 24seven shopping cart integration with RMS makes this important and meticulous task much easier to yield. Find out how:

a. Via RMS integration with shopping cart 24Seven all new customer details are saved
b. Customer shopping history and buying pattern are recorded
c. Easy and fast transactions make the customer-wait-time less, thus reducing the probability of customer closing the page and not making the transaction after filling in the details due to long waiting intervals
d. On the basis of purchases made by customers, you can levy certain benefits categorizing the pattern by which select customers buy.

• Easy payment gateways - RMS integration with 24SevenCart ensures that your customer has a safe and multiple pay option facility. 24SevenCart, RMS integration thus provides an option to customers to pay for their purchases via 50 possible safe payment gateways. Easy payment options help increase sales in a positive manner.

• Enables you to updates stocks and new arrivals easily – With RMS integration, you just need to update your inventory once, and it will by itself update stock on eBay, other shopping portals, your web-store and  also maintain stocking for your retail store- all in one place. With real time updates from all selling options! Thus never disappointing customers by selling out-of-stock inventory.

• Enables you to devise better marketing strategies- RMS integration would give you access to detailed data on daily/ monthly or any periodic basis. Judging on the categories which are selling best from which store looking at the numbers you will be able to devise marketing strategies in an informed way. Sales information is an important tool to reach to the customer’s need and also to strategize offers accordingly.

• Automatic download of orders – With 24SevenCart and RMS integration orders get downloaded automatically into the system from all your retail and web stores. This not only saves your time and makes the process more efficient, but also serves as an effective tool such that no order is ever missed out and you gain a ‘disappointed customer’.

POS Software - Retail PRO eCommerce Integration  

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Why go for RMS integration in single retail model

Many wonder, when I have a single retail store, then why should I invest in technology & tools. Managing operations of a single outlet is not a difficult task at all! But the simple answer to this is - to increase your business and multiply your revenue.

If you wish to increase revenues from your business, then going online is the best way forward. E-commerce has helped small size business reach newer heights even with a single brick and mortar outlet. With no barriers of distance you can sell your products at convenience and intrude in otherwise unreachable markets. Percentage of ‘online window shoppers’ has fallen drastically while a steep increase of 33% has been observed in ‘buyer base’ category of online shoppers.

But the only trouble with having a web store along with a brick and mortar one is managing both the ends, keeping a tab of entry, managing human errors, stocking, making a note of online and offline orders and managing accounts accordingly. All of these hitches can be easily resolved by linking Microsoft Dynamics RMS in your retail outlet with the web store via RMS link.

Seamless integration of the RMS software with your web-store shopping cart via RMS link will resolve your trouble to maintain inventory, payments accumulated, transactions made and customer details for offline and online profile.

You can have web-store shopping cart integration from a good developer. This will offer your customers safe and easy purchase options via various payment getaways. Also with the help of a powerful eCommerce solution like 24SevenCart you will be able to integrate your RMS and web store effectively, with real time updates!!

This would save a lot of your time in book-keeping and time in getting inventory updates. 24SevenCart comes with loaded features where update on each customer billing and shipping information is saved. This will give you ample assistance in managing CRM more effectively. Planning activities, loyalty points and offers targeted at segmented customer base categorized as per their purchasing habit, spends, demography etc.

With integration of 24SevenCart and Microsoft RMS you will be exposed to a whole new dimension of prospects, as, it not only will make your web-store search engine friendly but will also publish your RMS catalog on several other price comparative shopping engines. Thus, opening a whole new world of possibilities- helping you present your products at global scale and competing with players across the world too! Thus, exposing you to a much wider array of audience and buyer base.

If you thought that was all, oh wait there is more to it. With 24SevenCart RMS integration your web-store can be easily accessible on smart phones too. There are currently 1.08 billion smart phone users and the number is ever increasing. To maintain your web store updated and available for smartphone users, you need not invest further. 24SevenCart RMS integration takes care of this too, it makes your website easily browse able and accessible on smart phones too, since 24SevenCart is equipped to work on latest launches and updated OS and platforms too!

Point of Sale System - Retail PRO eCommerce Integration  

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