ECommerce has given an additional
platform for consumers to search products, access product information, read
product reviews and recommendations, compare prices, get best deals and finally
make purchases. Howbeit, eCommerce is a technology designed, developed and
implemented to ease the purchasing process.
However, since the products are
going to be utilized by the customers, from here the social media comes into
the whole picture. This platform gives consumers a medium to interact with
others, share their views about various things, make social circle and
recommend about specific things.
Lately, webmasters are using this
social media channel to offer an additional space to consumers for making well-informed
decisions about their purchases. Online marketers are keeping a tab to get
deeper insights on the social media activities of their consumers. They are
stepping further by searching ways to utilize the social media data and
highlight those items or services that are most recommended/reviewed.
Following points will help in
growing online community & increasing the traffic to the web store:
Content Posting: Posting content
on a regular basis helps online retail shopping cart owners to engage customers
for a longer duration. Online customers’ response differently to different
types of content postings like textual or image or any video. Additionally, the
frequency of the postings also helps in checking the engagement levels with the
web store.
Integrating social media buttons:
A consistent postings on the social media channel likely results in getting
more likes. The best way to increase the number of likes is integrating social
media buttons in your web store. This not only serves as an additional
platform, but also offers various information regarding the items or services,
their reviews and first hand user experience of the products/ services.
Best price deals on social media:
Offering the best price deal or deal of the week or an exclusive offer on
social media sites drives more traffic to the eCommerce shopping cart. These
are the very basic call to action contents. Twitter gives the functionality to
display information about pre-sales or any preferred customers’ specials. Facebook
gives the flexibility to run contests and any campaigns.
Sift negative feedbacks: Feedbacks
are a very strong medium and if used properly, it offers the chance to enhance
the overall productivity by streamlining the different processes. Webmasters
need to be agile to sift-out the negative feedbacks. Feedbacks with negative
impressions possess a ripple effect which discourages the social media
community to opt for particular item or services.
POS Integration - Retail PRO eCommerce Integration
POS Integration - Retail PRO eCommerce Integration
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