LAN services, in order to
leverage & enhance the customer experience while shopping online, has
expanded its 24Seven Cart, an eCommerce shopping cart solution, by making it
exhaustive with new optimization feature.
Online retailers always need to put extra efforts so that their
webstore get higher ranking on the searchengine and also to generate &
attract more traffic to their web store. 24Seven Cart has come up with new optimization
feature so that online retailers need no avail any additional service for
driving traffic to their shopping cart.
Operating in the online space is more complex as compared to
traditional brick and mortar vertical. Though both the verticals have their own
glitches & complexities, but in web space online retailers need to be
meticulous about various issues. It is critical that the eCommerce platform they choose allows them to control various
factors important for SEO.
After considering these complexities, the following new optimization
feature helps the online retailers in increasing the visibility in the online space.
- Webmaster Tool Verification- 24Seven Cart has an inbuilt feature for verifying the website by webmaster tool, Google and Bing. It allows online retailers to view the crawl errors, update settings for SEO.
- Google Analytics eCommerce- This shopping cart has a Google Analytics setup which provides eCommerce tracking support which shows the detailed information about the shopping behavior of the online shoppers.
- XML Sitemap- 24Seven Cart instantly creates an XML site map which helps in setting up & maintaining the updated sitemap of the site. This is necessary as the online retailers constantly updates the inventory by adding, editing and removing.
- Tailored Product detail pages- 24Seven Cart allows online retailers to write, edit any product pages and their meta descriptions accordingly. This is more important incase if there is duplicate content written on their websites as it affects the ranking on the search engine.
- In reality, meta descriptions don’t impact the Google SERPs directly but they do have an impact on Click Through Rates.
Category pages- 24Seven Cart treats category
pages equally important and therefore offers similar features like:
- Page titles & meta description addition
- Adding Social share buttons
- Keywords in static URLs.
