New optimization feature for debuting robust 24Seven Cart

LAN services, in order to leverage & enhance the customer experience while shopping online, has expanded its 24Seven Cart, an eCommerce shopping cart solution, by making it exhaustive with new optimization feature.

                         

Online retailers always need to put extra efforts so that their webstore get higher ranking on the searchengine and also to generate & attract more traffic to their web store. 24Seven Cart has come up with new optimization feature so that online retailers need no avail any additional service for driving traffic to their shopping cart.

Operating in the online space is more complex as compared to traditional brick and mortar vertical. Though both the verticals have their own glitches & complexities, but in web space online retailers need to be meticulous about various issues. It is critical that the eCommerce platform they choose allows them to control various factors important for SEO.

After considering these complexities, the following new optimization feature helps the online retailers in increasing the visibility in the online space.

1. Webmaster Tool Verification- 24Seven Cart has an inbuilt feature for verifying the website by webmaster tool, Google and Bing. It allows online retailers to view the crawl errors, update settings for SEO.
2.  Google Analytics eCommerce- This shopping cart has a Google Analytics setup which provides eCommerce tracking support which shows the detailed information about the shopping behavior of the online shoppers.
3.  XML Sitemap- 24Seven Cart instantly creates an XML site map which helps in setting up & maintaining the updated sitemap of the site. This is necessary as the online retailers constantly updates the inventory by adding, editing and removing.
4.  Tailored Product detail pages- 24Seven Cart allows online retailers to write, edit any product pages and their meta descriptions accordingly. This is more important incase if there is duplicate content written on their websites as it affects the ranking on the search engine.
5.  In reality, meta descriptions don’t impact the Google SERPs directly but they do have an impact on Click Through Rates.

Category pages- 24Seven Cart treats category pages equally important and therefore offers similar features like:

• Page titles & meta description addition
• Adding Social share buttons
• Keywords in static URLs.

Point of Sale System - Retail PRO eCommerce Integration  

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24Seven cart integrates a new Advanced Pricing Configuration

Online retailers are occasionally prohibited from showcasing prices that are below than the manufacturers’ advertised price. 24Seven Cart has unveiled an advanced feature that offers online retailers an opportunity to offer their customers a better price, while fulfilling the requirements of the manufacturers.

Now a days, eCommerce sites are intentionally hiding a critical piece of information: the price tag. To get to know about how much these items cost, online shoppers need to add items to their shopping carts. This tendency is the result internet inclination of persistently driving down the prices.

This trend of hiding the prices has faded the implicit promises of eCommerce sites: searching & visiting the comparison shopping sites for getting the best deals. Presently, manufacturers can forbid online retailers from displaying their products less than a certain price; which is called as Minimum Advertised Price. 24Seven Cart offers a powerful tool to manage pricing, discounts and price rules.

Now, with this new advanced feature in 24Seven Cart, online retailers can organize their store to avoid the display of actual prices where it's not permitted to show according to the conditions of the manufacturers. They can determine the price types & the values which need to be displayed on a uniform basis for all products as well as for individual products.

Ever since the manufacturers are regulating the prices by forcing the online retailers to display the Minimum Advertised Price, they have started displaying a note that says things like “See price by adding this item to your cart”.  The result of this activity is that the search sites like Google Product Search & Price Grabber are not able to show such prices.

To deal with this price displaying the issue, 24Seven Cart offers different price types that include: Retail price, Cost price, Manufacturer’s Suggested Retail price (MSRP), Price A, Price B and Price C. Advanced pricing helps in establishing variable rules that can be used with individual products or for all products.

Both the manufacturers & online retailers have their own versions to support the Minimum Advertised Price. But to deal with such situation, this feature of 24Seven Cart will certainly help online retailers as they use this feature as a marketing tool.

Point of Sale System - Retail PRO eCommerce Integration  

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