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Showing posts with label eCommerce platform. Show all posts
Showing posts with label eCommerce platform. Show all posts

Tuesday 21 May 2013

24Seven Cart, an eCommerce platform, releases DekorWorld.in

24Seven Cart, the unique eCommerce product of LAN Services, recently pronounced the launch of Dekor World.in, an online home furnishing, lifestyle and fashion accessories store.

Dekorworld.in, the eCommerce venture of Kabra Exports, came into existence in 1997. It operates under the auspices of a decade old company, Kabra Exports, manufacturer and exporter of home furnishing, made-ups and fashion accessories. The company’s advancement into this online vertical shows its urgent need to cater to the different overseas markets.

“The flexibility of the architecture to integrate various customizations had induced the Dekorworld.in to select 24Seven Cart”, said by one of the company’s representatives. “We were looking at different options which could match our customization requirements. 24Seven Cart was the most obvious choice after considering its 100% customization feature.”

It is very simple to integrate various features with this matrix custom-made eCommerce platform. “Customizing the data feeds and various promotional discounts under the marketing module and managing the content were the few unique requirements developed for the Dekorworld.in website,” said one of the spokesperson on LAN Services.

The flexible .NET based architecture give developers the ability to integrate any made-to-order requirements. A few made-to-order features include:

1)    Displaying different products to domestic and international customers by tracking the IP addresses.
2)    Separate section to receive bulk purchase orders.
3)    Offering additional discounts for first time customers.
4)    Additional discount offered on payments through credit card purchases.

Incorporating changes with respect to product attributes, marketing activities and order management was exhaustively utilized features of this eCommerce platform.

24Seven Cart is the flagship product under the aegis of LAN Services which is a California-based company. The company offers a wide range of e-retailing solutions like RMS eCommerce integration, search engine marketing, point-of-sale solution for quick service restaurants, online store management, etc. For detailed information about the 24Seven Cart.

Point of Sale Software - Retail PRO eCommerce Integration  

Friday 22 March 2013

New optimization feature for debuting robust 24Seven Cart

LAN services, in order to leverage & enhance the customer experience while shopping online, has expanded its 24Seven Cart, an eCommerce shopping cart solution, by making it exhaustive with new optimization feature.
                         
Online retailers always need to put extra efforts so that their webstore get higher ranking on the searchengine and also to generate & attract more traffic to their web store. 24Seven Cart has come up with new optimization feature so that online retailers need no avail any additional service for driving traffic to their shopping cart.

Operating in the online space is more complex as compared to traditional brick and mortar vertical. Though both the verticals have their own glitches & complexities, but in web space online retailers need to be meticulous about various issues. It is critical that the eCommerce platform they choose allows them to control various factors important for SEO.

After considering these complexities, the following new optimization feature helps the online retailers in increasing the visibility in the online space.
  1. Webmaster Tool Verification- 24Seven Cart has an inbuilt feature for verifying the website by webmaster tool, Google and Bing. It allows online retailers to view the crawl errors, update settings for SEO.
  2.  Google Analytics eCommerce- This shopping cart has a Google Analytics setup which provides eCommerce tracking support which shows the detailed information about the shopping behavior of the online shoppers.
  3.  XML Sitemap- 24Seven Cart instantly creates an XML site map which helps in setting up & maintaining the updated sitemap of the site. This is necessary as the online retailers constantly updates the inventory by adding, editing and removing.
  4.  Tailored Product detail pages- 24Seven Cart allows online retailers to write, edit any product pages and their meta descriptions accordingly. This is more important incase if there is duplicate content written on their websites as it affects the ranking on the search engine.
  5.  In reality, meta descriptions don’t impact the Google SERPs directly but they do have an impact on Click Through Rates.
Category pages- 24Seven Cart treats category pages equally important and therefore offers similar features like:
  • Page titles & meta description addition
  • Adding Social share buttons
  • Keywords in static URLs.
Point of Sale System - Retail PRO eCommerce Integration