Diwan Bookstore, Egypt Launches New and Improved RMS Integrated Web Store on 24Seven Cart Platform

 LAN Services LLC, a global provider of eCommerce software solutions, has recently developed an online store for Diwan Bookstore, Egypt on its 24Seven Cart platform. The company unveiled a new eCommerce store fully designed in Arabic language.

With the successful launch of online store, Diwan Bookstore has made its presence felt to book lovers who can now access information about books in the Arabic language and as well as in English from anywhere.

It’s the first of its kind of Microsoft Dynamic RMS integrated web store in Arabic language that is completely built on 24Seven Cart platform. This custom-made online store highlights a collection of in-house developed features built on 24Seven Cart software. Various aspects like look & feel, simplicity, order management, category & product management were meticulously researched before developing this online bookstore.

“One of the most challenging part while conceptualizing this e-Bookstore was uploading of inventory from RMS to the web store and downloading of orders to RMS as both these processes were to be done in Arabic language,” said one of the spokesperson of LAN Services. This seamless integration between web store & RMS helps in real-time synchronization of in-store sales inventory with the web store.

Various custom-made features were incorporated in fully customizable 24Seven shopping cart software to cater the requirements of Diwan Bookstore. Few specific features of the web store include:  

• Visitors’ login is not compulsory to write product reviews.
• The Web Store’s home page displays information about the book’s author.
• Connected to Social media networking sites like Facebook, Twitter and YouTube.
• Advanced Site search option based on Product Categories.
• Setting Event Calender based on the specific forth-coming events.

“From managing the products & categories and marketing activities to processing orders, all functionalities are designed to leverage the online presence of Diwan Bookstore in Arabic and English speaking countries especially in the Middle-East,” said the spokesperson of the company.

24Seven Cart is the flagship product under the aegis of LAN Services which is a California based company. The company offers a wide range of e-retailing solutions like RMS eCommerce integration, search engine marketing, point-of-sale solution for quick service restaurants, online store management, etc. For detailed information about the 24Seven Cart.

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24Seven Cart- A elixir for shopping cart

The comprehensiveness of this web store takes care of the different requirements of the online retailers. The seamless integration of RMS with 24Seven Cart and real time synchronization of different processes make it one stop shop for retailers.

Features of 24Seven Cart

The biggest advantage of 24Seven Cart is that it is an in-house product. This means customization can be done at any time and according to the changing requirements of business. This feature facilitates the online retailers or developers to create sites with multiple options to choose. This establishes the trustworthiness& credibility for this eCommerce cart solution.

A bunch of features of this shopping cart includes integration with point-of-sales systems, integration with Microsoft Dynamics RMS, advanced product cataloguing and integration with price comparison engine. It is one of the most economical solutions for integrating operations of product, shipping, marketing & sales and managing front &backend of the store.

Apart from these features, the best part of this store is that it takes care of various aspects of the webstore management. Features like product zooming, customer’s wish list, featured products and access through social media login IDs etc. are making this webstore invincible. It even takes care of those customers/ visitors who leaves online retailers’ website at the checkout stage after adding products to their shopping carts. Email reminders are sent to such customers.

Why 24Seven Cart

What makes 24Seven cart different from its peers is that it is developed by an experienced team that increases credibility & reliability of the web store platform. Retailers can customize it at any point and various features can be integrated by any skilled development team. Since it’s an in-house product developed on.NET platform, it offers complete security to webstore solution.

Who uses 24Seven Cart?

This eCommerce shopping cart is used by many companies around the world for its high quality website designs.paulswarehouse.com.au, emersonscigars.com and store.quiltedthreads.com are among some of the websites that rely on 24Seven Cart for its comprehensive functionality. It supports every kind of retailers whether small & medium enterprises or any large online retailers having stores in various locations.

Development

This is an in-house product designed to understand, develop & integrate different requirements which the online retailers demand. Online retailers can show their products, invite others to write & submit reviews. Any webstore developed on 24Seven Cart can be optimized for search engines and can attract traffic from social media.

It is one of the most economical solutions for integrating operations of product, shipping, marketing & sales and managing front &backend of the store.

LAN Services is based in San Jose, California and has offering customer-oriented e-retailing solutions, social media automation services, internet marketing services, intranet portal solutions, and Point-of-Sale solutions. For detailed information about LAN Service’s e-retailing solutions.

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Launching the Mobile version of 24Seven Shopping Cart

After considering the growth in the internet & mobile penetration in the developed & developing economies, The LAN Services has launched the mobile version of its 24Seven shopping cart platform.

Every retaileris vying on increasing the visibility of their online store on different platforms.And with the surge in the usage of internet on the mobile devices, online retailers find it lucrative to make their webstores compatible with mobile devices.

An increase in the smart phone use has led the users to spend more time on their mobile devices for email, product research, and everyday use. This increased usage is making it necessary for the online retailers to either to make their shopping cartmobile compatible or launch  a separate mobile website for enhanced user experience.

24Seven Cart has integrated many new features for making its webstore mobile compatible. The ‘Responsive web design’ of this mobile version makes this eCommerce shopping cart visible same on different screen sizes. This responsive web design has led the customers to get access to the webstore through their mobile phones or laptops or tablets.

With an advent of mobile compatibility for 24Seven Cart, the customers can get access to the webstore from anywhere. The access to information is actually manifested in the form of product research, price comparisons, product reviews and purchase decisions. Information access from this channel allows to place itself within the process of consumer research which actually leads to more conversion.

The online retailers need not to optimize the URLs of their mobile webstore as they can use the same URL for both regular & mobile sites. Additionally, Google can use the existing inbound links for ranking the mobile compatible webstore.

24Seven Cart complements LAN Services’s creative set of services that streamlined the eCommerce software solutions. The company is offering an array of e-retailing solutions like MS RMS integration solution, online marketing services, point-of-sales solutions and social media automation. For detailed information about the 24Seven Cart.

It is not enough for web based store locator pages to provide basic information like physical addresses of different businesses. The pages need to house more comprehensive information such as working hours, holidays, services, name of the business owner, contact numbers and other related information which can be of use to searchers. Usually, searchers look for this kind of information and a locations page to cater to this requirement.

You need to be very careful when you plan site migration from one platform to another or when you plan to revamp your existing website. Such drastic changes might have a deep influence on SEO, besides posing a potential threat to sales and traffic. However, if you keep certain things in mind, you can turn this impact into your advantage and enhance your SEO rank.

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Deciding on the type of eCommerce Platform

One of the most common frequently asked questions from eCommerce website designers is about type of shopping cart most suitable for any retailer. Retailers, before trying to search the suitable eCommerce platform, should focus on the goals they want to achieve by setting up the eCommerce web store. Additionally, the features which they want to integrate in their shopping online cart also help in determining about the eCommerce platform.

Ignoring these critical issues would result in under utilization of the shopping cart or the shopping online cart would not be able to manage cart's operations effectively.

Emphasizing on the very fundamental issues offers a better clarity & retailers can choose their suitable platform from a few selected one like platform with light add-ons, hosted or SaaS, self hosted or custom eCommerce shopping online cart.

Types of eCommerce Platform

Light add-on cart: This means that any cart which integrates with the existing shopping cart of the online retailer or Content Management System(CMS) like Word Press. The basic advantage of this platform is that it is inexpensive &suitable for those retailers with a limited number of items which requires very little customization. Retailers, while opting for this platform, will face some issues regarding the flexibility of the custom items restricted design features.

Hosted or SaaS Carts: Hosted Carts are those shopping online cart where the hosting is done on the web server of the online retailer. Conventionally, the hosted carts offer more flexibility for inventory management and customer service than any add-on cart.

This type of shopping platform is suitable for those start-up businesses with limited resources that have a few hundred items. The cost of initial setup is low, but the retailers need to spare for monthly hosting fees and fees for uploading further products.

Those retailers who have custom design needs or requirement of any customized data integration should not use hosted solutions. Using a hosted solution for any customization cost the same amount as that of using a licensed or purchased cart.

Self-hosted open source or licensed/purchased cart: Those shopping carts which online retailers can place on their own servers or web hosting service belongs to this section. This cart is usually suggested for customized website designing. Retailers can download this type of the eCommerce platform on their servers and can modify them according to their requirements.

There are few downsides to this approach like the preliminary cost of setting up is high and the cost to upgrade is very high.

Custom eCommerce shopping cart: This type of eCommerce platform is suitable for those retailers who are using various other web applications like ERP or CRM. Custom shopping online cart allows retailers to fully integrate the existing systems.

These are suitable for enterprise companies as the cost of setting up is very high and normally takes long duration for designing & commissioning.

Deciding on the type of eCommerce platform is always a tricky situation. To remove such an indecisive situation, most of the shopping online cart are coming up with their demo versions.

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Marketers failing at Content Marketing

Content marketing is a marketing format for the creation and sharing of content. It helps in promoting the business online and finally acquiring customers. Now-a-days, online retailers are using the content marketing to attract customers. However, generating the quality content requires time & resources.

Until recently, marketers who were performing SEO had focused on link building to get high-ranking on Google SERPs. Since Google has changed its algorithm that is used for ranking the websites, marketers are now interested in content marketing.  Online marketers may get benefited from content marketing for their online retail shopping carts if they avoid the following common mistakes:

Not scheduling the content activities: Content should have to be planned & created ahead of time. Marketers should devise plans and the marketing activities for the year & all the events should comply with this schedule. One of the easiest ways to design the content calendar is to consider all the upcoming holidays or festivals. Marketers along with online retailers can decide about the content theme and promotional offers for each festival.

Not using the buyers’ perception: Marketers & online retailers need to understand that, to have an effective marketing campaign, right message should have to be delivered, to the right audience and at the right time. If the marketers don’t know about their customers, they cannot create the customized messages for them. This also helps in answering the queries of the customers/ visitors. Marketers can customize their content for promotion based on the questions their customers are asking.

To create the content according to the buyers’ perception, marketers need to keep in mind about the age & the gender of their customers and their income levels.

Not prioritizing the content: There are many options available to marketers for publishing the content. They can send e-mails to their prospective customers or can share information on social media or write in the forums/blogs etc. Marketers/ online retailers should prioritize which medium they are going to utilize. This is important as every medium used for publishing the content generates different types of results.

The quality of the content: Online retailers or marketers should create & publish the content by themselves for their online storefront. The problem with a lot of businesses is that, to save money, they outsource the content creation for extremely low rates. The quality of such content is not upto the mark. Now-a-days, good content is denoted by how much it is commented, shared and liked.

Not optimizing the content: Content promotion is not just posting the same content on several sites, but rather promoting the content through various mediums of optimization. These mediums for optimization include the use of social media, keyword usage in headline, meta title & description and link building. Marketers can re-purpose the content and publish in different formats on different sites.

Results not measurable: Marketers need to understand that every content created for eCommerce shopping carts is not going to  generate good results in terms of likes it generates or the number of times it's going to be shared. They need to chalk out a plan about what specific goals they are going to achieve with their content marketing.

Content marketing is the foundation of a successful online marketing campaign. It will lead marketers & online retailers to a successful campaign.

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