Making Your Online Store Stand Out

The global eCommerce sales, forecasted by eMarketer, are going to reach $ 1.2 trillion by the end of year 2013. This makes it very clear for retailers that it’s not going to be an optional marketing channel. The capability of eCommerce to cross the locational barriers and reaching the national & international customers has allowed the online retailers to opt for this channel. Retailers, worldwide, are encashing on this fad. 

The easy & cheap availability of technology, the technological innovation, pervasive internet technology  and access to  the untapped markets has led a flurry in the eCommerce industry where every retailer tries to carve his niche in the market. However,  whittling  and establishing your online business in this fast changing online space is the real nuisance for many online retailers. 

Additionally, the efficacy of the nuisances related to managing the online web stores are more coarse as compared to managing physical stores. The competition in this online space is much similar an offline physical market and the deciding factors for continuous growth are whipping out the small online retailers. 

The free or easy availability of over the counter eCommerce solutions has helped many retailers to establish their online store and letting them to manage front and back-end of the web store. Customization of any type in the online retail shopping cart to improve the overall efficiency gives higher customer experience and comprehensive centralized control of the online store. The technological innovation in eCommerce industry such as the application of social media and mobile communication devices are indispensable to make your web store noticeable in the industry.

The following points will give you an idea about the making your web store look unique among  your peers:

Tailoring to distinguish: Pre-designed, over the counter eCommerce shopping carts comes with a lacuna of inability to accommodate any tweaks to fit in custom requests. For illustration, personalize products feature is a new characteristic that is difficult to accommodate in off-the-shelf eCommerce platforms.  This feature can be used to incise your identity in any products. Any associated video showing the customization result in the product will effectively influence and enhance the customer satisfaction. 

Higher Control & Functionally: A hosted eCommerce shopping cart softwares suites more to those online retailers who are not much technology savvy. This type of arrangement is meant for transferring the web store’s control to the eCommerce solution provider company so that they can focus on more business-oriented processes.

Here are two points which should be taken care of are that the online retailers, before opting for such hosted arrangement, should check the type of services provided by the eCommerce company and the level & type of control and authority given to eCommerce solution providers. ECommerce companies usually handle the various aspects of eCommerce operations like order management, data feed management, hosting services, security management and web store optimization services. Online retailers should check whether the customization services are included in the agreement or not.

Handing over the important functions of web store management may jeopardize the overall control & authority of the web store.

Innovative application: Digitization of the new innovative marketing channels has given the online retailers an ability to make their web stores more interactive & personalized. They should have to utilize the reports generated data from order management, inventory management, overall marketing and social media. 

Any trends displayed in such reports may indicate particular interests and interactions and it should be used for offering custom rewards or offers or any gift certificates.

The eCommerce platform should be flexible enough to integrate extensions, plug-ins and various modules to offer a unique browsing, transacting and moreover sharing the shopping experience with others.

POS Integration - Retail PRO eCommerce Integration

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24Seven Cart leverages online business with Facebook / Energizing 24Seven Cart with Facebook

LAN Services has revolutionized the online shopping experience by launching 24Seven shopping cart integrated with Facebook. Now customers can experience this enhanced feature not only at the time of making purchases but even while researching about the products.

Purchasing products online can be a tedious task especially when customers don’t know about any features or usability of it. To tackle this issue, they need to search extensively on the web or need to ask personally with their friends or experts. It’s a time consuming process & at times the final result is not satisfactory as they can ask about it with a limited number of people.

To confront such issues, 24Seven shopping cart software has come up with a feature to integrate Facebook in their shopping cart. This integration of Facebook works for both online retailers and online shoppers. Online retailers get an extra channel to promote about their web stores. They can use this social networking platform to increase the visibility of their shopping carts.

This feature offers online retailers:

Higher Conversions: By simplifying the process of sign-in, customers can bypass creating separate IDs and passwords, removing a key hurdle for getting a potential sales conversion (and future conversions). With more customers getting first hand information themselves before they buy, retailers gain powerful insights on their potential customers, enhancing revenue generation.

Encouraging Social Marketing: With access to potential customer data and social graphs, online retailers gain initial information about the potential customers’ behavior, interests and favorite brands. Facebook link also simplifies how customers share the products they buy and the online retailers they check.

Customized Interaction with Customers: Identifying potential customers gives online retailers to offer recommendations or suggestions based on previous purchases and interests. More relevant products are likely to grasp the customer’s attention which will increase the chances of buying.

Online shoppers can reap the benefits of Facebook integration with 24Seven Cart even before making the final purchase. Web stores built on 24Seven shopping cart software offers a feature to write reviews about the products shown in the web store. This helps the prospective online customers to get the first hand information about the features, usability and the overall performance of the products. In addition to this customers can rate the products by liking/unliking the products.

This helps prospective customers in their products research and decision making regarding the final purchase as they can read the reviews of the products. Moreover we even can add a web link of a video showing product usability while writing reviews about the products. This even makes it simple for potential customers to find information about product usage.

POS Integration - Retail PRO eCommerce Integration 

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