24Seven Cart introduces a cogent Order Management feature

In order to accurately manage & speed up the process of placing and fulfilling an online order, LAN Services has introduced a comprehensive and puissant Order Management feature in its eCommerce platform, 24Seven Cart.

Now-a-days, opening an online store is a fad among various businesses. However, it’s not only the opening & operating a web store that matters, it’s the commitment of the online retailer to fulfill all the orders on time that matters the most. An online retailer receives orders on its web store through different ways. Orders are placed directly on the web store or through the Facebook section on the web store or through calling directly to the web store. 

The channel is same for placing an order but the approaches are different. This is done to ease the complexities involved while ordering the goods. Nevertheless, the eminent issue in the process is the timely completion and delivery of the orders placed. It is necessary for creating an assenting image of the web store in the online space.

It is in this regard, LAN Services has introduced a comprehensive Order Management feature in 24Seven shopping cart. This all-inclusive feature offers online retailers a competence to manage not only the aspects related to orders, but also the details related to online customers, shopping carts and detailed reports for insights.

Now the online retailers are able to see and filter the lodged online orders, whether those orders are paid, shipped or partially shipped or declined, cancelled or refunded. Online retailers can even record the important points related to that order. 

This feature lets the online retailers to add a new customer through, both, the admin front of the web store and by registering him through the storefront. Online retailers can edit various information associated with the customers such as their personal details, billing & shipping address and can delete or deactivate a particular customer.

This feature gives the flexibility to generate the order invoices between particular dates or by specific customers. It also offers the facility to write a special comment through pick list.

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Comprehensive Web Store Launched by 24Seven Cart

The changing eCommerce milieu has offered both opportunities and challenges. Opportunities take the form of infinite reach of the retailers to the online customers. Managing the web stores, along with physical ones and integrating payment and shipping modules, poses challenges in the online vertical.

The quantity, quality, human touch and the ease of the transaction are the prominent aspects of the eCommerce industry. After considering these important elements, LAN Services has revamped and relaunched its online store solution, 24Seven Cart.

24Seven Cart is a comprehensive proprietary eCommerce platform that covers the most dynamic elements associated with the online shopping. Following are the vital aspects associated with 24Seven Cart:

Re-marketing: 24Seven Cart offers various opportunities for online retailers to re-market their products and services. 24Seven Cart gives functionalities to approach online customers through various features like displaying product videos, sending newsletters, informing the prospective customers by sending promotional mails, integrated online chat with the customer representatives and re-approaching the customers who abandoned their shopping carts.

Personalization: 24Seven Cart confers online retailers to personalize their offerings to online customers. Additional services like customization in the products, packaging, delivery of goods, gift-wrapping, etc. helps in giving more personal touch to the standardized products.

Cross Channel Integration: Shopping cart platforms, like 24Seven Cart, give chance to display products across different channels of marketing. Displaying products on multiple platforms requires adoption of responsive web design to offer a similar look and feel across all channels. 24Seven Cart delivers similar brand experience on different platforms.

M-Commerce: The mobile compatibility of 24Seven Cart offers customers access to the web stores through their smart phones. The adoption of responsive web design technology lets online retailers display information in a similar way throughout differing screen sizes. Adopting this technology eliminates the need to have different websites for mobiles, tablets or desktop PCs.

Interactive Product Display: Product images are one of the ways to make a web store more appealing. 24Seven Cart presents additional options to interact with the online customers like displaying product videos, customer reviews about the products, and sharing videos on social media channels.

Fulfillment Capabilities: It means an optimizing post transaction experienced to the online customers like shipping integration. 24Seven Cart offers various mechanisms for shipping products which, till now, are seen as an addition to the cost of the product. It gives the opportunity to differentiate the web store through distinct shipping programs such as same-day delivery, different delivery programs etc.

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Penguin 2.0 compatible 24Seven shopping cart platform

Daily, web masters & online managers need to juggle up with various techniques and issues to score ranking on the search engine result pages (SERP) for their websites. Google designs & implements different techniques to manage and rank those websites who abides by its rules & regulations. Among the various Google updates, the most recent one is a Penguin 2.0 which mainly focuses on web spam & backlinks.

Updates on the web sites’ optimization techniques are definitely going to affect, not only the ranking of the sites, but also the online marketing strategies of the web masters. Tweaking the algorithm for updating the optimization techniques resolves various purposes like link building, removing the spam, drafting the anchor text and usage of keywords.

The main purpose of these updates in the algorithms is to enhance & upgrade the quality of online browser’s content. To adhere to the guidelines of the Google, LAN Services has made significant changes in its licensed eCommerce platform, 24Seven Cart. 

This spate of updates in the optimization technique has induced 24Seven Cart to redesign & implement updated SEO practices. The changes integrated into the 24Seven cart as follows:

Anchor Text: The basic purpose of the anchor text is to create links on the web site. Google tracks the keyword stuffed anchor text to the keyword level and lowers the ranking of the web store. It has created filters to avoid over optimization. 24Seven cart uses such anchor texts that are relevant to the web store.

Authority: This is one of the biggest changes Google incorporated in their algorithms to give authority to some web sites. Here authority signifies page or domain authority. Google assigns higher ranks to those sites that have authority in their niches. 24Seven Cart design web stores in such a way that every web store appears unique in them.

Advertorials: These are websites meant for selling the web links to increase the number of links. Google has updated its algorithms to sift those websites that contain such kind of links. To abide by this update, the 24Seven Cart includes a disclaimer and uses nofollow links. 

Clear & precise subject matter: Web stores should use unique & easy to comprehend the content. Managing varied subject matters entails additional accuracy, relevancy and clear information. 24Seven cart gives webmasters to design & develop a resource bank on relative site topics.

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24Seven Shopping Cart Integrates with Retail Pro Point of Sale

LAN Services, the maker of 24Seven Cart web store platform, has finally resolved the long-standing issue of managing point of sales (POS) operation by integrating and launching 24Seven Cart with Retail Pro point of sales.

Point of sale system is definitely assisting millions of retailers in their day-to-day retail management operations. Managing sales, inventories, price adjustments and promotions are the biggest advantages of having a point of sale in the retail store.

However, increased retail sales also demands additional capabilities from the point of sale systems like shipping integration, customer service ability, social media integration for promotion, advance mail management, sales returns etc. In order to resolve these issues, LAN services has launched 24Seven shopping cart integrated with Retail Pro point of sale. 

Now the retailers need not to worry about multi-store point of sale operations as they can integrate 24seven cart with any number of retail point of sale. Additionally, the recurring problem of signing-in the point of sale systems while sharing a large amount of information is also resolved.

Integrating Retail Pro with 24Seven Cart offers ability to pass and update information regarding inventories and customers simultaneously on both the systems. It helps in immediately uploading product and fulfillment data on the web stores and downloads the customer orders to Retail Pro Point of sale. Synchronized Retail Pro with 24Seven Cart mechanizes and schedules the various inventory updates like price and quantity, product attributes and out-of-stock items.

Additional features of 24Seven Cart and Retail Pro integration are:

• Automates information sharing between two different platforms.
• Updates point of sale inventory on different marketplaces like Amazon and eBay.
• Generates various reports on sales, payments, shipping etc.
• Eliminates manual data entry.

This integration has added capabilities to various areas of retail management like catalog management, order processing & material management and payment processing & shipping management.

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24Seven Cart Launches New Feature for Converting Abandoned Shopping Cart

Every retailer at some point of time or the other experiences the ubiquitous phenomenon of shopping cart abandonment. In order to find a suitable solution to this problem, it is important for retailers to analyze the experiences of the online shoppers. Retailers need to scrutinize the pre and post abandonment stages to pinpoint those areas that had resulted in this occurrence.

The following points are the reasons for this incident: 

·         User experience: Online visitors and prospective customers find many unnecessary and insignificant stages that hurt the very enthusiasm of online shopping. Retailers display as a prerequisite for registering the customers to make final purchases. Online shoppers are reluctant to give personal information. Each data gathering point converts to adding an extra page that requires various types of customer information in the process of completing purchases. Sometimes the web store’s navigation leaves customers astray in the middle of the purchase process. Various calls-to-action, buttons and options to select confuses customers and it is necessary for retailers make headway for customers towards final purchases.

·         Indecision: Any kind of confusion or perplexing situation also leads to abandonment of shopping carts. Probably online customers are not mentally prepared to make final purchases. Post abandonment mails should lead the customers directly to their cart discarding login requirements. At times, online customers save the product carts only to make final purchases on a later date.

·         Technical Issues: Various technical issues such as the security of the payment transaction and non-availability of the customer support options also lead to abandonment of carts. Unstable sites or sites without any security certifications have more chances of shopping cart abandonment.

·         Product cost and added fees: Amounts that increase the total cost of product like state taxes, shipping charges, service charges or any other charges also hurts the shopping interest.

Now, to combat this perplexing situation, 24Seven Cart has come up with the feature that helps retailers in tracking those customers who leave their carts in the middle of the purchase process. It offers more information like the customer’s name, date of abandonment, the total amount of the shopping cart, product details and information about the mails forwarded for cart abandonment.

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LAN Services Launches wedropgrocery.com

Shopping Cart Software Provider LAN Services Launches wedropgrocery.com

Wedropgrocery.com is an online venture of Green Drop Retail which came into existence in 2012 as a web store for daily groceries. Taking a cue from the increasing penetration of internet technology and the unavailability of any web store in CPG vertical for pan India operations, Green Drop Retail decides to foray into this web sphere. It’s the apparent opportunity and essentialist which drives the immediacy to capitalize this chance.

"The robust architectural platform for integrating Tally ERP 9 and inventory management was the deciding factors to choose 24Seven Cart," said by one of the company’s spokesperson. "Since we were into CPG vertical, managing over 2000 products was really challenging. The comprehensive inventory management of 24Seven Cart simplifies this task by easy data management of individual products while considering their specifications."

Integrating Tally ERP 9 or any other product management feature in 24SevenCart is an easy task for this endogenous web store platform. "After analyzing the requirements of the Green Drop Retail, we offered end-to-end support in setting up its web store. Right from designing templates for web store, devising features for specific requirements to integrating shipping & payment gateway, we offered them consultation in every eCommerce aspect."

Having an in-house matrix eCommerce platform offers tractability to design, develop and integrate any kind custom requirements.

Few of the integrated features are as follows:

1) Advanced product refines panel.

2) Displaying multiple prices on the product.

3) Integrating Tally ERP 9.

4) Customized data feeds for easy inventory management.

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24Seven Cart, an eCommerce platform, releases DekorWorld.in

24Seven Cart, the unique eCommerce product of LAN Services, recently pronounced the launch of Dekor World.in, an online home furnishing, lifestyle and fashion accessories store.

Dekorworld.in, the eCommerce venture of Kabra Exports, came into existence in 1997. It operates under the auspices of a decade old company, Kabra Exports, manufacturer and exporter of home furnishing, made-ups and fashion accessories. The company’s advancement into this online vertical shows its urgent need to cater to the different overseas markets.

“The flexibility of the architecture to integrate various customizations had induced the Dekorworld.in to select 24Seven Cart”, said by one of the company’s representatives. “We were looking at different options which could match our customization requirements. 24Seven Cart was the most obvious choice after considering its 100% customization feature.”

It is very simple to integrate various features with this matrix custom-made eCommerce platform. “Customizing the data feeds and various promotional discounts under the marketing module and managing the content were the few unique requirements developed for the Dekorworld.in website,” said one of the spokesperson on LAN Services.

The flexible .NET based architecture give developers the ability to integrate any made-to-order requirements. A few made-to-order features include:

1)    Displaying different products to domestic and international customers by tracking the IP addresses.
2)    Separate section to receive bulk purchase orders.
3)    Offering additional discounts for first time customers.
4)    Additional discount offered on payments through credit card purchases.

Incorporating changes with respect to product attributes, marketing activities and order management was exhaustively utilized features of this eCommerce platform.

24Seven Cart is the flagship product under the aegis of LAN Services which is a California-based company. The company offers a wide range of e-retailing solutions like RMS eCommerce integration, search engine marketing, point-of-sale solution for quick service restaurants, online store management, etc. For detailed information about the 24Seven Cart.

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