Launching the Mobile version of 24Seven Shopping Cart | YolBook.com

After considering the growth in the internet & mobile penetration in the developed & developing economies, The LAN Services has launched the mobile version of its 24Seven shopping cart platform.

Every retailer is vying on increasing the visibility of their online store on different platforms. And with the surge in the usage of internet on the mobile devices, online retailers find it lucrative to make their webstores compatible with mobile devices.

An increase in the smart phone use has led the users to spend more time on their mobile devices for email, product research, and everyday use. This increased usage is making it necessary for the online retailers to either to make their shopping cart mobile compatible or launch  a separate mobile website for enhanced user experience.

24Seven Cart has integrated many new features for making its webstore mobile compatible. The ‘Responsive web design’ of this mobile version makes this eCommerce shopping cart visible same on different screen sizes. This responsive web design has led the customers to get access to the webstore through their mobile phones or laptops or tablets.

With an advent of mobile compatibility for 24Seven Cart, the customers can get access to the webstore from anywhere. The access to information is actually manifested in the form of product research, price comparisons, product reviews and purchase decisions. Information access from this channel allows to place itself within the process of consumer research which actually leads to more conversion.

The online retailers need not to optimize the URLs of their mobile webstore as they can use the same URL for both regular & mobile sites. Additionally, Google can use the existing inbound links for ranking the mobile compatible webstore.

24Seven Cart complements LAN Services’s creative set of services that streamlined the eCommerce software solutions. The company is offering an array of e-retailing solutions like MS RMS integration solution, online marketing services, point-of-sales solutions and social media automation. For detailed information about the 24Seven Cart.

It is not enough for web based store locator pages to provide basic information like physical addresses of different businesses. The pages need to house more comprehensive information such as working hours, holidays, services, name of the business owner, contact numbers and other related information which can be of use to searchers. Usually, searchers look for this kind of information and a locations page to cater to this requirement.

You need to be very careful when you plan site migration from one platform to another or when you plan to revamp your existing website. Such drastic changes might have a deep influence on SEO, besides posing a potential threat to sales and traffic. However, if you keep certain things in mind, you can turn this impact into your advantage and enhance your SEO rank.

24Seven Cart is owned by LAN Services, LLC, a company based out of San Jose, California. The company is offering an array of e-retailing solutions like eCommerce shopping carts, online storefront, online retail shopping carts. For detailed information about the 24Seven Cart.

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Converting the Increased Customer Interaction with E-Commerce Shopping - 24Seven Cart

To increase the customer interaction & converting it to final sales, 24Seven Cart has come up with a new robust Mail Management and Customer Reviews System. Additionally, this e-commerce shopping cart gives enhanced customer service experience as online retailers get more opportunities to interact.

In the online vertical, the retailers get the limited number of opportunities to interact directly with their online customers. Online visitors usually browse through the e-commerce shopping cart either to get an idea about the prices of the products or to get the additional details about the products or to get the final user & expert reviews about the products.

Therefore, the chances of communicating with customers are sparse for online retailers. And in such conditions, the options available before online retailers to get themselves in touch with them are either through sending mails or contacting them over phone or live chat over the web.

To deal with this issue, 24Seven Cart has designed a comprehensive Mail Management and Customer Review System. Online retailers are able to send mail to their customers at various instances like:

    -          When order comes for final delivery.
    -          When the shipment happens to the ordered goods.
    -          When the order gets cancelled due to non-availability of the goods.
    -          When the order gets declined due to issues in the online payment.
    -          When the goods ordered are partially shipped.
    -          When the information about the goods returned and refund need to be communicated.
    -          Need to notify the customers about the out of stock items & prospective date about item replenishment.
    -          When they are abandoning their shopping cart

To make this process simple, the online retailer can set the standard mail template for each type of instances and the mails are automatically forwarded on the occurrence of such issues.

In addition to this, 24Seven Cart provides an opportunity to online visitors to write reviews about products they evaluated. Online retailers can even administer these reviews by allowing them to highlight on their web stores or editing them or deleting them.                                                                                                                                              

24Seven Cart is the flagship product under the aegis of LAN Services which is based in San Jose, California. The company offers a wide range of e-retailing solutions like MS RMS integration solution, online marketing services, point-of-sales solutions and social media automation. For detailed information about the 24Seven Cart.

POS System - Retail PRO eCommerce Integration

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Launching the Mobile version of 24Seven Shopping Cart

After considering the growth in the internet & mobile penetration in the developed & developing economies, The LAN Services has launched the mobile version of its 24Seven shopping cart platform.

Every retaileris vying on increasing the visibility of their online store on different platforms.And with the surge in the usage of internet on the mobile devices, online retailers find it lucrative to make their webstores compatible with mobile devices.

An increase in the smart phone use has led the users to spend more time on their mobile devices for email, product research, and everyday use. This increased usage is making it necessary for the online retailers to either to make their shopping cartmobile compatible or launch  a separate mobile website for enhanced user experience.

24Seven Cart has integrated many new features for making its webstore mobile compatible. The ‘Responsive web design’ of this mobile version makes this eCommerce shopping cart visible same on different screen sizes. This responsive web design has led the customers to get access to the webstore through their mobile phones or laptops or tablets.

With an advent of mobile compatibility for 24Seven Cart, the customers can get access to the webstore from anywhere. The access to information is actually manifested in the form of product research, price comparisons, product reviews and purchase decisions. Information access from this channel allows to place itself within the process of consumer research which actually leads to more conversion.

The online retailers need not to optimize the URLs of their mobile webstore as they can use the same URL for both regular & mobile sites. Additionally, Google can use the existing inbound links for ranking the mobile compatible webstore.

24Seven Cart complements LAN Services’s creative set of services that streamlined the eCommerce software solutions. The company is offering an array of e-retailing solutions like MS RMS integration solution, online marketing services, point-of-sales solutions and social media automation. For detailed information about the 24Seven Cart.

It is not enough for web based store locator pages to provide basic information like physical addresses of different businesses. The pages need to house more comprehensive information such as working hours, holidays, services, name of the business owner, contact numbers and other related information which can be of use to searchers. Usually, searchers look for this kind of information and a locations page to cater to this requirement.

You need to be very careful when you plan site migration from one platform to another or when you plan to revamp your existing website. Such drastic changes might have a deep influence on SEO, besides posing a potential threat to sales and traffic. However, if you keep certain things in mind, you can turn this impact into your advantage and enhance your SEO rank.

POS System - Retail PRO eCommerce Integration

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Integrating convenience by integrating Microsoft Dynamics POS 2009

To make its eCommerce platform more complete, robust and an end-to-end solution, LAN Services has now added the compatibility for Microsoft Dynamics POS 2009 in its 24Seven Cart.

This POS 2009 is flexible, expandable store management solution that actually empowers online retailers to offer superior customer service. By integrating POS 2009 seamlessly into 24Seven Cart, Online retailers are able to reach a wider audience, can sell effectively to new & existing customers & can keep the inventory up-to-date.

This integration with POS 2009 instantly uploads data for products to the web stores and conversely downloads web orders to the 24Seven Cart. Utilizing a web link for integrating POS 2009, online retailers can fetch information in near real time which gives the enhanced user experience. It works mechanically by attaching to the web stores, new product uploading into the POS, inventory level updating inventory levels & transferring customer & sales information from the web stores.

Industries like fashion, lifestyle, home furnishing and  CPG are the few which directly gets benefited with this end to end integration of POS with 24Seven Cart. Online retailers can run various sales & promotion in store and online which allows them to set different sale & offer prices on both systems.

The key features of the system include:

• End-to-end Management:From managing sales to updating inventory levels, downloading online orders to POS, avoiding overselling and reducing manpower costs, it manages all the related things.
• Product Features: Uploads unlimited products and share information on multiple channel with image resizing feature.
• Pricing Features: Set promotional prices and sales for individual stores.
• Order Management: Mail notification system & alert messages for online orders. Retailers can schedule the timings or downloading online orders.
•  Locational support: Manage different sales channels like web stores, mobile stores, eBay & Facebook commerce.

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Deciding on the type of eCommerce Platform

One of the most common frequently asked questions from eCommerce website designers is about type of shopping cart most suitable for any retailer. Retailers, before trying to search the suitable eCommerce platform, should focus on the goals they want to achieve by setting up the eCommerce web store. Additionally, the features which they want to integrate in their shopping online cart also help in determining about the eCommerce platform.

Ignoring these critical issues would result in under utilization of the shopping cart or the shopping online cart would not be able to manage cart's operations effectively.

Emphasizing on the very fundamental issues offers a better clarity & retailers can choose their suitable platform from a few selected one like platform with light add-ons, hosted or SaaS, self hosted or custom eCommerce shopping online cart.

Types of eCommerce Platform

Light add-on cart: This means that any cart which integrates with the existing shopping cart of the online retailer or Content Management System(CMS) like Word Press. The basic advantage of this platform is that it is inexpensive &suitable for those retailers with a limited number of items which requires very little customization. Retailers, while opting for this platform, will face some issues regarding the flexibility of the custom items restricted design features.

Hosted or SaaS Carts: Hosted Carts are those shopping online cart where the hosting is done on the web server of the online retailer. Conventionally, the hosted carts offer more flexibility for inventory management and customer service than any add-on cart.

This type of shopping platform is suitable for those start-up businesses with limited resources that have a few hundred items. The cost of initial setup is low, but the retailers need to spare for monthly hosting fees and fees for uploading further products.

Those retailers who have custom design needs or requirement of any customized data integration should not use hosted solutions. Using a hosted solution for any customization cost the same amount as that of using a licensed or purchased cart.

Self-hosted open source or licensed/purchased cart: Those shopping carts which online retailers can place on their own servers or web hosting service belongs to this section. This cart is usually suggested for customized website designing. Retailers can download this type of the eCommerce platform on their servers and can modify them according to their requirements.

There are few downsides to this approach like the preliminary cost of setting up is high and the cost to upgrade is very high.

Custom eCommerce shopping cart: This type of eCommerce platform is suitable for those retailers who are using various other web applications like ERP or CRM. Custom shopping online cart allows retailers to fully integrate the existing systems.

These are suitable for enterprise companies as the cost of setting up is very high and normally takes long duration for designing & commissioning.

Deciding on the type of eCommerce platform is always a tricky situation. To remove such an indecisive situation, most of the shopping online cart are coming up with their demo versions.

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New optimization feature for debuting robust 24Seven Cart

LAN services, in order to leverage & enhance the customer experience while shopping online, has expanded its 24Seven Cart, an eCommerce shopping cart solution, by making it exhaustive with new optimization feature.

                         

Online retailers always need to put extra efforts so that their webstore get higher ranking on the searchengine and also to generate & attract more traffic to their web store. 24Seven Cart has come up with new optimization feature so that online retailers need no avail any additional service for driving traffic to their shopping cart.

Operating in the online space is more complex as compared to traditional brick and mortar vertical. Though both the verticals have their own glitches & complexities, but in web space online retailers need to be meticulous about various issues. It is critical that the eCommerce platform they choose allows them to control various factors important for SEO.

After considering these complexities, the following new optimization feature helps the online retailers in increasing the visibility in the online space.

1. Webmaster Tool Verification- 24Seven Cart has an inbuilt feature for verifying the website by webmaster tool, Google and Bing. It allows online retailers to view the crawl errors, update settings for SEO.
2.  Google Analytics eCommerce- This shopping cart has a Google Analytics setup which provides eCommerce tracking support which shows the detailed information about the shopping behavior of the online shoppers.
3.  XML Sitemap- 24Seven Cart instantly creates an XML site map which helps in setting up & maintaining the updated sitemap of the site. This is necessary as the online retailers constantly updates the inventory by adding, editing and removing.
4.  Tailored Product detail pages- 24Seven Cart allows online retailers to write, edit any product pages and their meta descriptions accordingly. This is more important incase if there is duplicate content written on their websites as it affects the ranking on the search engine.
5.  In reality, meta descriptions don’t impact the Google SERPs directly but they do have an impact on Click Through Rates.

Category pages- 24Seven Cart treats category pages equally important and therefore offers similar features like:

• Page titles & meta description addition
• Adding Social share buttons
• Keywords in static URLs.

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Transition from eCommerce to Social Commerce

Businesses operating in the dynamic environment need to be vigilant about the current trends of the market. They need to be acquainted with market trends to adopt new communication channels for revenue a generation that promises growth.

The social networking channel is one of the latest fads that is inflicting among customers of every segment. Customers are using this communication channel not only for socializing and increasing their social circle but also for researching products online before purchasing. Among such customers who are using social networking media, at least half of those publish reviews and post comments about the products they buy.

Utilizing this communication media to develop an ecosystem for retailers nurtures new course of revenues. This is also true for different platform vendors who are providing such solutions to enable social commerce.

This social media enable online retailers to exploit social capital and helps in extracting tremendous word-of-mouth publicity of fans who like the products, make purchases and share about it with their friends. Now there are several ways to pull the power of social networking media and social commerce.

1)   Rating & Reviews: This system of rating & writing reviews on social sites is a decade old practice. Acknowledging that the friends’ recommendation scores more than any other criterion for influencing the buying behavior, companies like Amazon integrated reviews & ratings to their sites paving a way of substantial growth.

There are two aspects which the online retailers need to consider. Firstly, customers rely heavily on researching about the products which they are going to buy and look out for any such kind of reviews on the retailers’ site from first hand users & experts.

Secondly, the online retailers should utilize the user generated content on their site as a successful social commerce strategy. Search engines give preference to those sites which posts new content on a regular basis.

2)   Social Logins: According a report by Forrester, approximately 25% of the online shoppers abandon their shopping cart at the checkout stage if they need to fill the traditional registration form for creating an account.

For online retailers, account information is necessary as they learn more about shopping pattern or to offer them promotional discounts so as to retain & develop a relationship. But online shoppers are averse in filling out such lengthy registration forms. Moreover, most of the customers fill inaccurate information.

To tackle such issues, a feasible option is opting for social logins. Social logins means login through IDs created on social sites like Facebook, Google etc. It reduces the time spent on registration as it fetches required information from such logins. This ultimately reduces the abandonment of shopping carts by expediting the registration process.

3)   Social Sharing: It monitors the recommendations of the fellows for driving qualified traffic to the product pages on the ecommerce sites. This kind of arrangement leverages social advocacy about the purchases made by the customers or their product reviews to their friends on multiple social networks.

It also helps retailers in avoiding the news feed optimization. Social networking sites like Facebook, etc. are designed to promote the significance by preferring news feed posts from friends who interact frequently. News feed posts that customers write are likely to get higher rank in the news feed than those from the brand.

Social commerce has become mandatory in today’s market. The only need is to develop deep analytic& using this channel as a complementary vertical only.

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