Content marketing is a marketing format for the creation and sharing of content. It helps in promoting the business online and finally acquiring customers. Now-a-days, online retailers are using the content marketing to attract customers. However, generating the quality content requires time & resources.
Until recently, marketers who were performing SEO had focused on link building to get high-ranking on Google SERPs. Since Google has changed its algorithm that is used for ranking the websites, marketers are now interested in content marketing. Online marketers may get benefited from content marketing for their online retail shopping carts if they avoid the following common mistakes:
Not scheduling the content activities: Content should have to be planned & created ahead of time. Marketers should devise plans and the marketing activities for the year & all the events should comply with this schedule. One of the easiest ways to design the content calendar is to consider all the upcoming holidays or festivals. Marketers along with online retailers can decide about the content theme and promotional offers for each festival.
Not using the buyers’ perception: Marketers & online retailers need to understand that, to have an effective marketing campaign, right message should have to be delivered, to the right audience and at the right time. If the marketers don’t know about their customers, they cannot create the customized messages for them. This also helps in answering the queries of the customers/ visitors. Marketers can customize their content for promotion based on the questions their customers are asking.
To create the content according to the buyers’ perception, marketers need to keep in mind about the age & the gender of their customers and their income levels.
Not prioritizing the content: There are many options available to marketers for publishing the content. They can send e-mails to their prospective customers or can share information on social media or write in the forums/blogs etc. Marketers/ online retailers should prioritize which medium they are going to utilize. This is important as every medium used for publishing the content generates different types of results.
The quality of the content: Online retailers or marketers should create & publish the content by themselves for their online storefront. The problem with a lot of businesses is that, to save money, they outsource the content creation for extremely low rates. The quality of such content is not upto the mark. Now-a-days, good content is denoted by how much it is commented, shared and liked.
Not optimizing the content: Content promotion is not just posting the same content on several sites, but rather promoting the content through various mediums of optimization. These mediums for optimization include the use of social media, keyword usage in headline, meta title & description and link building. Marketers can re-purpose the content and publish in different formats on different sites.
Results not measurable: Marketers need to understand that every content created for eCommerce shopping carts is not going to generate good results in terms of likes it generates or the number of times it's going to be shared. They need to chalk out a plan about what specific goals they are going to achieve with their content marketing.
Content marketing is the foundation of a successful online marketing campaign. It will lead marketers & online retailers to a successful campaign.
POS Software - Retail PRO eCommerce Integration
Until recently, marketers who were performing SEO had focused on link building to get high-ranking on Google SERPs. Since Google has changed its algorithm that is used for ranking the websites, marketers are now interested in content marketing. Online marketers may get benefited from content marketing for their online retail shopping carts if they avoid the following common mistakes:
Not scheduling the content activities: Content should have to be planned & created ahead of time. Marketers should devise plans and the marketing activities for the year & all the events should comply with this schedule. One of the easiest ways to design the content calendar is to consider all the upcoming holidays or festivals. Marketers along with online retailers can decide about the content theme and promotional offers for each festival.
Not using the buyers’ perception: Marketers & online retailers need to understand that, to have an effective marketing campaign, right message should have to be delivered, to the right audience and at the right time. If the marketers don’t know about their customers, they cannot create the customized messages for them. This also helps in answering the queries of the customers/ visitors. Marketers can customize their content for promotion based on the questions their customers are asking.
To create the content according to the buyers’ perception, marketers need to keep in mind about the age & the gender of their customers and their income levels.
Not prioritizing the content: There are many options available to marketers for publishing the content. They can send e-mails to their prospective customers or can share information on social media or write in the forums/blogs etc. Marketers/ online retailers should prioritize which medium they are going to utilize. This is important as every medium used for publishing the content generates different types of results.
The quality of the content: Online retailers or marketers should create & publish the content by themselves for their online storefront. The problem with a lot of businesses is that, to save money, they outsource the content creation for extremely low rates. The quality of such content is not upto the mark. Now-a-days, good content is denoted by how much it is commented, shared and liked.
Not optimizing the content: Content promotion is not just posting the same content on several sites, but rather promoting the content through various mediums of optimization. These mediums for optimization include the use of social media, keyword usage in headline, meta title & description and link building. Marketers can re-purpose the content and publish in different formats on different sites.
Results not measurable: Marketers need to understand that every content created for eCommerce shopping carts is not going to generate good results in terms of likes it generates or the number of times it's going to be shared. They need to chalk out a plan about what specific goals they are going to achieve with their content marketing.
Content marketing is the foundation of a successful online marketing campaign. It will lead marketers & online retailers to a successful campaign.
POS Software - Retail PRO eCommerce Integration
