Marketers failing at Content Marketing

Content marketing is a marketing format for the creation and sharing of content. It helps in promoting the business online and finally acquiring customers. Now-a-days, online retailers are using the content marketing to attract customers. However, generating the quality content requires time & resources.

Until recently, marketers who were performing SEO had focused on link building to get high-ranking on Google SERPs. Since Google has changed its algorithm that is used for ranking the websites, marketers are now interested in content marketing.  Online marketers may get benefited from content marketing for their online retail shopping carts if they avoid the following common mistakes:

Not scheduling the content activities: Content should have to be planned & created ahead of time. Marketers should devise plans and the marketing activities for the year & all the events should comply with this schedule. One of the easiest ways to design the content calendar is to consider all the upcoming holidays or festivals. Marketers along with online retailers can decide about the content theme and promotional offers for each festival.

Not using the buyers’ perception: Marketers & online retailers need to understand that, to have an effective marketing campaign, right message should have to be delivered, to the right audience and at the right time. If the marketers don’t know about their customers, they cannot create the customized messages for them. This also helps in answering the queries of the customers/ visitors. Marketers can customize their content for promotion based on the questions their customers are asking.

To create the content according to the buyers’ perception, marketers need to keep in mind about the age & the gender of their customers and their income levels.

Not prioritizing the content: There are many options available to marketers for publishing the content. They can send e-mails to their prospective customers or can share information on social media or write in the forums/blogs etc. Marketers/ online retailers should prioritize which medium they are going to utilize. This is important as every medium used for publishing the content generates different types of results.

The quality of the content: Online retailers or marketers should create & publish the content by themselves for their online storefront. The problem with a lot of businesses is that, to save money, they outsource the content creation for extremely low rates. The quality of such content is not upto the mark. Now-a-days, good content is denoted by how much it is commented, shared and liked.

Not optimizing the content: Content promotion is not just posting the same content on several sites, but rather promoting the content through various mediums of optimization. These mediums for optimization include the use of social media, keyword usage in headline, meta title & description and link building. Marketers can re-purpose the content and publish in different formats on different sites.

Results not measurable: Marketers need to understand that every content created for eCommerce shopping carts is not going to  generate good results in terms of likes it generates or the number of times it's going to be shared. They need to chalk out a plan about what specific goals they are going to achieve with their content marketing.

Content marketing is the foundation of a successful online marketing campaign. It will lead marketers & online retailers to a successful campaign.

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Supporting webstore solution by Microsoft Dynamics RMS

A web store supported by Microsoft Dynamics Retail Management System (MS RMS) is easy-to-use and affordable way to automate online retailer’s single or multiple store business.There are various functions which Microsoft Dynamics RMS can manage like inventory control, pricing, employee management, information security, reporting and accounting. It works more than just a POS front end interface.

The Microsoft RMS cart will take the online retailers products across the geographies.The best part of Microsoft dynamics RMS with an integrated eCommerce shopping cart software is in its synchronization power. The whole MS RMS can be set-up easily. It can be set up quickly, tailored to meet specific retail needs, and provides access to expert support. Intuitive user interface help managers and associates to learn point-of-sale procedures in minutes.

RMS integrated web store eliminates the need to conduct inefficient manual stock counts, saves time and reduces employee overhead. Online retailers can track and manage items across their businesses. In addition to this, different inventory types can be managed like standard, serialized, kit, assembly, matrix, lot matrix, voucher, and weighed.

Microsoft dynamics RMS with web integrator helps in improving the productivity and overall performance of the online retailer’s business. Now online retailers can make fast informed decisions and offer superior customer services. It helps in gaining the full visibility of the store operations and retailers can preview, search and print journals by register, batch, and receipt number.

Online retailers can access and analyze data across their entire business using powerful reporting and communications functionality. With the help of insights from detailed current information, online retailers can identify sales trends in every department, category and season. Microsoft Dynamics RMS equips the staff to respond quickly to customer needs, making it easier for online retailers to turn a single purchase into a lasting and profitable customer relationship. Associates can expedite checkouts quickly, target customer preferences to offer up-sells and cross-sells.

With these kind of functionalists, it facilitates online retailers in recovering the investments. This translates into more cash-in per customer, minimizing labour cost and reducing the inventory cost and out-of-stocks. Now online retailers can target customer preferences to suggest up-sells and cross-sells, and advertise other products at point of sale with onscreen graphical displays.

With such a robust retail management system, online retailers can maintain tight control over inventory with automatically generated purchase orders and stock levels. Centralized purchasing and in-store transfers enables them to replenish items efficiently and cost-effectively.

A flexible, customizable and affordable eCommerce cart for Microsoft RMS has the potentiality to take the business to the next level and helps in getting that month-on-month sales figure.

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E-Commerce solution for Tally

Tally has existed for years now. By continually innovating and reinventing itself, this accounting package has made life easier and simpler for millions of enterprises. Now, it is all equipped to do more. While Tally has been always associated with financial aspects such as book keeping, taxation, inventory management, balance sheets and purchases, it has now gone much beyond just maintaining accounts for businesses. Today, in order to cater to the current trends and demands, Tally is enriched by integration with e-Stores.

Whether you have a design house, jewellery shop, an apparel store, book shop or a general grocery store – all of these businesses need to have a web presence if they wish to multiply their sales. With fierce competition already existent in every sector, restricting your business only to a ‘brick and mortar’ store while an increasing percentage of population is online 6-8 hours a day spells lowered profitability for your business. The only way to get better of this restriction is to have an online presence in form of an e-store.

The only hitch that is making a large number of business owners sidestepping from having a website in addition to a retail presence is the heightened demands for management of the two databases simultaneously. Considering the mundane and clerical task that goes in maintaining data, keeping the inventory posted and having real time updates on sales and stocks, it needs a lot more than “managing”.

These challenges can be well taken care of by integrating your Tally ERP software with 24Seven Cart, the most reliable and user friendly E-Commerce solution. In order to enhance functionality of Tally ERP, integration with 24Seven Cart offers better store management features, in terms of inventory management as well as finance management.

Once the integrated system is operational on your computer, you can feed product details to 24Seven Cart platform and handle all store related tasks such as uploading pricing details, stocks, product variants, discounts and all others. When you make all these changes, the other operations of your store are not affected because 24Seven Cart works in the background and does not interfere with any other program on the store.

The major advantage of using 24SevenCart is that you save a lot of time – avoid double data entry. Most of the managerial operations can be done in a single go. For example, if you need to make a common update for all the products listed on your store, you only have to make the update once and all other products are automatically updated. So, within a few minutes, your entire store inventory can be fed with new data.

24SevenCart adds a lot of other functionalities to Tally ERP 9 software. It offers a simple checkout feature that also stores all visitor information regarding their activity on the website as well as personal details. This is an automatic process that goes on round the clock.

The functionality of 24Seven Cart integrated online store is enormous. With the amount of time that you save on managing your store, you can focus on taking your business to greater heights and in the process, you can save money and increase profitability.

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Retaining customers with RMS Integration

One can gain customers via promotions, advertising, and strategized marketing activities, but retaining customers can be a challenge. With thousands of brands competing in the same genre for similar products, keeping customers loyal to your retail online store could be difficult. More so, when everything is available at click of few buttons – be it information about the product, other vendors dealing in similar category, price comparison etc. So customer relationship management, easy and safe payment options, customized products etc., can go a long way in retaining customers; and RMS integration can help you with the aforementioned options and much more.

If you thought RMS integration with 24Seven shopping cart was just to gain new customers, let us get your misconceptions cleared. It is equally effective in retaining customers as well. Let us find out how?

• With plethora of options available online ‘customer is the king’, be it the need to feel important or hover that extra discount to ones who shop regularly with you. CRM is a very important exercise in retaining customers, and 24seven shopping cart integration with RMS makes this important and meticulous task much easier to yield. Find out how:

a. Via RMS integration with shopping cart 24Seven all new customer details are saved
b. Customer shopping history and buying pattern are recorded
c. Easy and fast transactions make the customer-wait-time less, thus reducing the probability of customer closing the page and not making the transaction after filling in the details due to long waiting intervals
d. On the basis of purchases made by customers, you can levy certain benefits categorizing the pattern by which select customers buy.

• Easy payment gateways - RMS integration with 24SevenCart ensures that your customer has a safe and multiple pay option facility. 24SevenCart, RMS integration thus provides an option to customers to pay for their purchases via 50 possible safe payment gateways. Easy payment options help increase sales in a positive manner.

• Enables you to updates stocks and new arrivals easily – With RMS integration, you just need to update your inventory once, and it will by itself update stock on eBay, other shopping portals, your web-store and  also maintain stocking for your retail store- all in one place. With real time updates from all selling options! Thus never disappointing customers by selling out-of-stock inventory.

• Enables you to devise better marketing strategies- RMS integration would give you access to detailed data on daily/ monthly or any periodic basis. Judging on the categories which are selling best from which store looking at the numbers you will be able to devise marketing strategies in an informed way. Sales information is an important tool to reach to the customer’s need and also to strategize offers accordingly.

• Automatic download of orders – With 24SevenCart and RMS integration orders get downloaded automatically into the system from all your retail and web stores. This not only saves your time and makes the process more efficient, but also serves as an effective tool such that no order is ever missed out and you gain a ‘disappointed customer’.

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Exponentially grow your business with RMS Integration. Learn How.

You may be an entrepreneur, industrialist or a small time retailer – but profits are yearned by all those who are running a business at whichever scale, size and demography. Today all those selling their products via a store use Microsoft Dynamic RMS for your point of sale solutions, and for those who aren't its good time to learn about their benefits. With Microsoft Retail Management System you can:

Streamline operations via making instant updates available like prices, stock availability and location etc.

Track inventory – as selling takes place via multiple outlets or multiple cash registration desks, real time stock inventory is updated via RMS

Can help improve sales via understanding customer buying patterns, one can plan cross sells and up sells and also offer automatic discount for loyal customers.

Get a detailed insight in everyday operations via sales reports for various departments, merchandise, category etc. Understand return on advertisements, investments etc.

These and much more…

Most of the retail outlets and medium sized businesses have an online presence. This is because of the constant upsurge in the number of buyers each year joining the bandwagon. Statistics have it that in 2010 alone $186 billion dollars were spent by Americans shopping online. Other than this surveys have also revealed an astonishing fact of number of ‘online window shoppers’ falling significantly, while a constant upsurge of online actual shoppers are being noticed. This change in trend clearly indicates that if you do not have a web store of your merchandise yet, you better get one up and running soon.

If the thought of managing offline and online business together is giving you sweats, then you need not worry, as improvement in technology has taken care of this aspect of retailing too. With the help of RMS link now you can integrate your point of sale RMS with your web-store. This will take care of automatic updating of new arrivals, inventory, pricing and transactions.

For running a successful business via an online store one at first needs to integrate it with shopping cart. But one must assure the shopping cart is providing safe payment getaways for customers apart from making your website customization and user friendly, moreover, brows-able on all explorers, gadgets like smartphones, tablets etc.

24Seven Cart is one such solution which not only abides by the above given features but also constantly upgrades your new arrivals and stock at e-bay, and your website simultaneously as you feed it in your offline system. This way you need not do the same work thrice. RMS Integration with 24Seven Cart takes care of it, apart from updating the stock, arrivals and maintaining a tab on inventory it also updates discounts which you levy in retail outlets without you having to do double data entry, if you please.

With integration of RMS with 24Seven Cart you can multiply your revenues without making much effort as with the RMS integration your in-stock products are involuntarily updated on hopping search engines for Google, Yahoo etc.

So opt for RMS integration with your 24Seven Cart empowered web store to exponentially grow your business wasting no further time at all.

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Why go for RMS integration in single retail model

Many wonder, when I have a single retail store, then why should I invest in technology & tools. Managing operations of a single outlet is not a difficult task at all! But the simple answer to this is - to increase your business and multiply your revenue.

If you wish to increase revenues from your business, then going online is the best way forward. E-commerce has helped small size business reach newer heights even with a single brick and mortar outlet. With no barriers of distance you can sell your products at convenience and intrude in otherwise unreachable markets. Percentage of ‘online window shoppers’ has fallen drastically while a steep increase of 33% has been observed in ‘buyer base’ category of online shoppers.

But the only trouble with having a web store along with a brick and mortar one is managing both the ends, keeping a tab of entry, managing human errors, stocking, making a note of online and offline orders and managing accounts accordingly. All of these hitches can be easily resolved by linking Microsoft Dynamics RMS in your retail outlet with the web store via RMS link.

Seamless integration of the RMS software with your web-store shopping cart via RMS link will resolve your trouble to maintain inventory, payments accumulated, transactions made and customer details for offline and online profile.

You can have web-store shopping cart integration from a good developer. This will offer your customers safe and easy purchase options via various payment getaways. Also with the help of a powerful eCommerce solution like 24SevenCart you will be able to integrate your RMS and web store effectively, with real time updates!!

This would save a lot of your time in book-keeping and time in getting inventory updates. 24SevenCart comes with loaded features where update on each customer billing and shipping information is saved. This will give you ample assistance in managing CRM more effectively. Planning activities, loyalty points and offers targeted at segmented customer base categorized as per their purchasing habit, spends, demography etc.

With integration of 24SevenCart and Microsoft RMS you will be exposed to a whole new dimension of prospects, as, it not only will make your web-store search engine friendly but will also publish your RMS catalog on several other price comparative shopping engines. Thus, opening a whole new world of possibilities- helping you present your products at global scale and competing with players across the world too! Thus, exposing you to a much wider array of audience and buyer base.

If you thought that was all, oh wait there is more to it. With 24SevenCart RMS integration your web-store can be easily accessible on smart phones too. There are currently 1.08 billion smart phone users and the number is ever increasing. To maintain your web store updated and available for smartphone users, you need not invest further. 24SevenCart RMS integration takes care of this too, it makes your website easily browse able and accessible on smart phones too, since 24SevenCart is equipped to work on latest launches and updated OS and platforms too!

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Enjoy Better Profitability at Lower Costs and Lower Time Spent

24SevenCart comes with some amazing functionalities that go a long way towards simplifying management of ecommerce websites. Businesses across multiple verticals have adopted 24SevenCart and the system has grown immensely in popularity. There are a lot of aspects about this shopping cart software that makes it popular amongst others.

First and foremost being, 24SevenCart can be integrated easily with Point of Sale (POS) platforms, one example of such software being Microsoft Dynamics RMS. With this integration, a large number of store management functions are automated and effort required for management is greatly reduced. You save money as well as time with such an enhanced system because you can cut down on cost of manpower and increase productive working hours that can be put to other use and increase profitability of the company. LAN Services LLC has achieved this integration with tremendous success.

The automated process that results from integration of 24SevenCart with POS platforms forms a network between two systems. Information can be transferred and shared seamlessly, which results in better productivity and subsequent rise in profitability. What is more, results are noticed within a very short turnaround period. Added functionality of this automation is the reduced need for licenses, systems and time required to manage each system and licenses.

Another very appreciable inclusion in the platform is comprehensiveness. You can manage both front desk as well as backend activities with a single software solution, which is a lot of hassle reduced for you. Ecommerce businesses usually work on two platforms – the store and the store management system. The store owner has to toggle between the two platforms, which could result in loss of meticulousness. 24SevenCart forms a forms a layer between these two platforms. Store owners can manage both the platforms easily through this intermediate platform.

One of the major prerequisites of a successful business today is ROI. You should get more by investing less. So, you need to find ways by which you can reduce your expenses while not reducing productivity and profitability. One way to do it is to simplify operations. 24SevenCart offers simplifying solutions in more than one ways. By integrating the system with RMS link, you can not only enjoy enhanced profitability, but also wonderful peace of mind because you can meet the everyday challenges that businesses have to meet with better efficiency.

24SevenCart with RMS creates a single platform for multiple store management tasks including handling orders, managing inventory and updating products in the store. Since all these tasks are largely automated, you can use all the time and effort that you save on developing other aspects of your business.

In return of all these benefits, you only have to make a small onetime investment. Once done, you can begin enjoying the benefits of running an automated store. Updates in the system can be incorporated and functionality of your system keeps increasing with every update.  So, you can enjoy a lifetime full of benefits on your ecommerce platform.



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