Penguin 2.0 compatible 24Seven shopping cart platform

Daily, web masters & online managers need to juggle up with various techniques and issues to score ranking on the search engine result pages (SERP) for their websites. Google designs & implements different techniques to manage and rank those websites who abides by its rules & regulations. Among the various Google updates, the most recent one is a Penguin 2.0 which mainly focuses on web spam & backlinks.

Updates on the web sites’ optimization techniques are definitely going to affect, not only the ranking of the sites, but also the online marketing strategies of the web masters. Tweaking the algorithm for updating the optimization techniques resolves various purposes like link building, removing the spam, drafting the anchor text and usage of keywords.

The main purpose of these updates in the algorithms is to enhance & upgrade the quality of online browser’s content. To adhere to the guidelines of the Google, LAN Services has made significant changes in its licensed eCommerce platform, 24Seven Cart. 

This spate of updates in the optimization technique has induced 24Seven Cart to redesign & implement updated SEO practices. The changes integrated into the 24Seven cart as follows:

Anchor Text: The basic purpose of the anchor text is to create links on the web site. Google tracks the keyword stuffed anchor text to the keyword level and lowers the ranking of the web store. It has created filters to avoid over optimization. 24Seven cart uses such anchor texts that are relevant to the web store.

Authority: This is one of the biggest changes Google incorporated in their algorithms to give authority to some web sites. Here authority signifies page or domain authority. Google assigns higher ranks to those sites that have authority in their niches. 24Seven Cart design web stores in such a way that every web store appears unique in them.

Advertorials: These are websites meant for selling the web links to increase the number of links. Google has updated its algorithms to sift those websites that contain such kind of links. To abide by this update, the 24Seven Cart includes a disclaimer and uses nofollow links. 

Clear & precise subject matter: Web stores should use unique & easy to comprehend the content. Managing varied subject matters entails additional accuracy, relevancy and clear information. 24Seven cart gives webmasters to design & develop a resource bank on relative site topics.

POS Software - Retail PRO eCommerce Integration 

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24Seven Shopping Cart Integrates with Retail Pro Point of Sale

LAN Services, the maker of 24Seven Cart web store platform, has finally resolved the long-standing issue of managing point of sales (POS) operation by integrating and launching 24Seven Cart with Retail Pro point of sales.

Point of sale system is definitely assisting millions of retailers in their day-to-day retail management operations. Managing sales, inventories, price adjustments and promotions are the biggest advantages of having a point of sale in the retail store.

However, increased retail sales also demands additional capabilities from the point of sale systems like shipping integration, customer service ability, social media integration for promotion, advance mail management, sales returns etc. In order to resolve these issues, LAN services has launched 24Seven shopping cart integrated with Retail Pro point of sale. 

Now the retailers need not to worry about multi-store point of sale operations as they can integrate 24seven cart with any number of retail point of sale. Additionally, the recurring problem of signing-in the point of sale systems while sharing a large amount of information is also resolved.

Integrating Retail Pro with 24Seven Cart offers ability to pass and update information regarding inventories and customers simultaneously on both the systems. It helps in immediately uploading product and fulfillment data on the web stores and downloads the customer orders to Retail Pro Point of sale. Synchronized Retail Pro with 24Seven Cart mechanizes and schedules the various inventory updates like price and quantity, product attributes and out-of-stock items.

Additional features of 24Seven Cart and Retail Pro integration are:

• Automates information sharing between two different platforms.
• Updates point of sale inventory on different marketplaces like Amazon and eBay.
• Generates various reports on sales, payments, shipping etc.
• Eliminates manual data entry.

This integration has added capabilities to various areas of retail management like catalog management, order processing & material management and payment processing & shipping management.

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24Seven Cart Launches New Feature for Converting Abandoned Shopping Cart

Every retailer at some point of time or the other experiences the ubiquitous phenomenon of shopping cart abandonment. In order to find a suitable solution to this problem, it is important for retailers to analyze the experiences of the online shoppers. Retailers need to scrutinize the pre and post abandonment stages to pinpoint those areas that had resulted in this occurrence.

The following points are the reasons for this incident: 

·         User experience: Online visitors and prospective customers find many unnecessary and insignificant stages that hurt the very enthusiasm of online shopping. Retailers display as a prerequisite for registering the customers to make final purchases. Online shoppers are reluctant to give personal information. Each data gathering point converts to adding an extra page that requires various types of customer information in the process of completing purchases. Sometimes the web store’s navigation leaves customers astray in the middle of the purchase process. Various calls-to-action, buttons and options to select confuses customers and it is necessary for retailers make headway for customers towards final purchases.

·         Indecision: Any kind of confusion or perplexing situation also leads to abandonment of shopping carts. Probably online customers are not mentally prepared to make final purchases. Post abandonment mails should lead the customers directly to their cart discarding login requirements. At times, online customers save the product carts only to make final purchases on a later date.

·         Technical Issues: Various technical issues such as the security of the payment transaction and non-availability of the customer support options also lead to abandonment of carts. Unstable sites or sites without any security certifications have more chances of shopping cart abandonment.

·         Product cost and added fees: Amounts that increase the total cost of product like state taxes, shipping charges, service charges or any other charges also hurts the shopping interest.

Now, to combat this perplexing situation, 24Seven Cart has come up with the feature that helps retailers in tracking those customers who leave their carts in the middle of the purchase process. It offers more information like the customer’s name, date of abandonment, the total amount of the shopping cart, product details and information about the mails forwarded for cart abandonment.

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LAN Services Launches wedropgrocery.com

Shopping Cart Software Provider LAN Services Launches wedropgrocery.com

Wedropgrocery.com is an online venture of Green Drop Retail which came into existence in 2012 as a web store for daily groceries. Taking a cue from the increasing penetration of internet technology and the unavailability of any web store in CPG vertical for pan India operations, Green Drop Retail decides to foray into this web sphere. It’s the apparent opportunity and essentialist which drives the immediacy to capitalize this chance.

"The robust architectural platform for integrating Tally ERP 9 and inventory management was the deciding factors to choose 24Seven Cart," said by one of the company’s spokesperson. "Since we were into CPG vertical, managing over 2000 products was really challenging. The comprehensive inventory management of 24Seven Cart simplifies this task by easy data management of individual products while considering their specifications."

Integrating Tally ERP 9 or any other product management feature in 24SevenCart is an easy task for this endogenous web store platform. "After analyzing the requirements of the Green Drop Retail, we offered end-to-end support in setting up its web store. Right from designing templates for web store, devising features for specific requirements to integrating shipping & payment gateway, we offered them consultation in every eCommerce aspect."

Having an in-house matrix eCommerce platform offers tractability to design, develop and integrate any kind custom requirements.

Few of the integrated features are as follows:

1) Advanced product refines panel.

2) Displaying multiple prices on the product.

3) Integrating Tally ERP 9.

4) Customized data feeds for easy inventory management.

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24Seven Cart, an eCommerce platform, releases DekorWorld.in

24Seven Cart, the unique eCommerce product of LAN Services, recently pronounced the launch of Dekor World.in, an online home furnishing, lifestyle and fashion accessories store.

Dekorworld.in, the eCommerce venture of Kabra Exports, came into existence in 1997. It operates under the auspices of a decade old company, Kabra Exports, manufacturer and exporter of home furnishing, made-ups and fashion accessories. The company’s advancement into this online vertical shows its urgent need to cater to the different overseas markets.

“The flexibility of the architecture to integrate various customizations had induced the Dekorworld.in to select 24Seven Cart”, said by one of the company’s representatives. “We were looking at different options which could match our customization requirements. 24Seven Cart was the most obvious choice after considering its 100% customization feature.”

It is very simple to integrate various features with this matrix custom-made eCommerce platform. “Customizing the data feeds and various promotional discounts under the marketing module and managing the content were the few unique requirements developed for the Dekorworld.in website,” said one of the spokesperson on LAN Services.

The flexible .NET based architecture give developers the ability to integrate any made-to-order requirements. A few made-to-order features include:

1)    Displaying different products to domestic and international customers by tracking the IP addresses.
2)    Separate section to receive bulk purchase orders.
3)    Offering additional discounts for first time customers.
4)    Additional discount offered on payments through credit card purchases.

Incorporating changes with respect to product attributes, marketing activities and order management was exhaustively utilized features of this eCommerce platform.

24Seven Cart is the flagship product under the aegis of LAN Services which is a California-based company. The company offers a wide range of e-retailing solutions like RMS eCommerce integration, search engine marketing, point-of-sale solution for quick service restaurants, online store management, etc. For detailed information about the 24Seven Cart.

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Advantages of RMS 24Seven Shopping Cart Integration

To increase the scale-of-operations and geographical presence of small & mid-sized retailers, LAN Services LLC has now come up with Microsoft Dynamics RMS integrated 24Seven shopping cart solution.

Whether its small retailers that operates through single store or mid-sized retailers operating multiple stores,

RMS eCommerce integration empowers both.The 24Seven Cart integration with RMS eliminates the requirement of performing the double data entry by sharing data between the online store and RMS. Using RMS Link with 24Seven Cart, online retailers are able to update the information on their web store on a real- time basis which enhances the customer service experience. It operates mechanically by connecting with the online stores, uploading &updating new product information into the web store and conveying sales order & customer data from the web store to RMS.

with 24Seven Cart has its own advantages. It helps online retailers in crossing the locational barrier and reaching out to the new marketplaces like eBay & Amazon. It reduces the overhead costs by reducing the manual entries of data in multiple systems.

Since both the MS RMS and online store are updated in real-time basis, it maintains the accurate inventory levels in online store & multiple physical stores. Additionally, online retailers can install a scheduler to fix the timings to download orders and customer fulfillment data to MS Dynamics RMS.

The real-time updates between the two platforms also assist in automatically updating the images of standard & matrix products. This integration also offers the capability of managing the different price levels for B2C and B2B customers.

24Seven Cart is the flagship product under the aegis of LAN Services which is a California-based company.  The company offers a wide range of e-retailing solutions like RMS eCommerce integration, search engine marketing, point-of-sale solution for quick service restaurants, online store management, etc. For detailed information about the 24Seven Cart.

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Diwan Bookstore, Egypt Launches New and Improved RMS Integrated Web Store on 24Seven Cart Platform

 LAN Services LLC, a global provider of eCommerce software solutions, has recently developed an online store for Diwan Bookstore, Egypt on its 24Seven Cart platform. The company unveiled a new eCommerce store fully designed in Arabic language.

With the successful launch of online store, Diwan Bookstore has made its presence felt to book lovers who can now access information about books in the Arabic language and as well as in English from anywhere.

It’s the first of its kind of Microsoft Dynamic RMS integrated web store in Arabic language that is completely built on 24Seven Cart platform. This custom-made online store highlights a collection of in-house developed features built on 24Seven Cart software. Various aspects like look & feel, simplicity, order management, category & product management were meticulously researched before developing this online bookstore.

“One of the most challenging part while conceptualizing this e-Bookstore was uploading of inventory from RMS to the web store and downloading of orders to RMS as both these processes were to be done in Arabic language,” said one of the spokesperson of LAN Services. This seamless integration between web store & RMS helps in real-time synchronization of in-store sales inventory with the web store.

Various custom-made features were incorporated in fully customizable 24Seven shopping cart software to cater the requirements of Diwan Bookstore. Few specific features of the web store include:  

• Visitors’ login is not compulsory to write product reviews.
• The Web Store’s home page displays information about the book’s author.
• Connected to Social media networking sites like Facebook, Twitter and YouTube.
• Advanced Site search option based on Product Categories.
• Setting Event Calender based on the specific forth-coming events.

“From managing the products & categories and marketing activities to processing orders, all functionalities are designed to leverage the online presence of Diwan Bookstore in Arabic and English speaking countries especially in the Middle-East,” said the spokesperson of the company.

24Seven Cart is the flagship product under the aegis of LAN Services which is a California based company. The company offers a wide range of e-retailing solutions like RMS eCommerce integration, search engine marketing, point-of-sale solution for quick service restaurants, online store management, etc. For detailed information about the 24Seven Cart.

POS Integration - Retail PRO eCommerce Integration

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