Every retailer at some point of time or the other experiences the
ubiquitous phenomenon of shopping cart abandonment. In order to find a suitable
solution to this problem, it is important for retailers to analyze the
experiences of the online shoppers. Retailers need to scrutinize the pre and
post abandonment stages to pinpoint those areas that had resulted in this
occurrence.
The following points are
the reasons for this incident:
·
User...
