Deciding on the type of eCommerce Platform

One of the most common frequently asked questions from eCommerce website designers is about type of shopping cart most suitable for any retailer. Retailers, before trying to search the suitable eCommerce platform, should focus on the goals they want to achieve by setting up the eCommerce web store. Additionally, the features which they want to integrate in their shopping online cart also help in determining about the eCommerce platform. Ignoring these critical issues would result in under utilization of the shopping cart or the shopping...

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New optimization feature for debuting robust 24Seven Cart

LAN services, in order to leverage & enhance the customer experience while shopping online, has expanded its 24Seven Cart, an eCommerce shopping cart solution, by making it exhaustive with new optimization feature.                           Online retailers always need to put extra efforts so that their webstore get higher ranking on the searchengine and also to generate & attract more traffic to their web store....

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Transition from eCommerce to Social Commerce

Businesses operating in the dynamic environment need to be vigilant about the current trends of the market. They need to be acquainted with market trends to adopt new communication channels for revenue a generation that promises growth. The social networking channel is one of the latest fads that is inflicting among customers of every segment. Customers are using this communication channel not only for socializing and increasing their social circle but also for researching products online before purchasing. Among such customers who are using...

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24Seven cart integrates a new Advanced Pricing Configuration

Online retailers are occasionally prohibited from showcasing prices that are below than the manufacturers’ advertised price. 24Seven Cart has unveiled an advanced feature that offers online retailers an opportunity to offer their customers a better price, while fulfilling the requirements of the manufacturers. Now a days, eCommerce sites are intentionally hiding a critical piece of information: the price tag. To get to know about how much these items cost, online shoppers need to add items to their shopping carts. This tendency is the result...

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Resizing website for different screen sizes

An increase in the internet and mobile penetration has led the online retailers to design their eCommerce sites compatible with mobile devices. To increase the visibility of their web store, online retailers  have made separate mobile websites. But with the increase in display technologies, nowadays, mobile devices are coming in different screen sizes. To confront this issue, online retailers are crafting their sites on responsive web design.The responsive web design allows the web content to re-size according to the device’s screen size....

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High mobile penetration & social media drives Online shopping

With a rise in the number of web stores, customers are more inclined to make purchases online. The major reason behind this higher favour can be attributed to high internet &mobile penetration. Now whether it’s the home or on the way, these consumers use their phones to browse, research, find deals & make purchases from these online retail shopping carts. According to a report by e Marketer, US consumers alone will spend nearly $37.44 billion in 2013 on purchases made via smart phones or any mobile devices like tablets or laptops which...

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24Seven Cart leverages online business with Facebook / Energizing 24Seven Cart with Facebook

LAN Services has revolutionized the online shopping experience by launching 24Seven shopping cart integrated with Facebook. Now customers can experience this enhanced feature not only at the time of making purchases but even while researching about the products. Purchasing products online can be a tedious task especially when customers don’t know about any features or usability of it. To tackle this issue, they need to search extensively on the web or need to ask personally with their friends or experts. It’s a time consuming process & at...

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High mobile penetration & social media drives Online shopping

With a rise in the number of web stores, customers are more inclined to make purchases online. The major reason behind this higher favour can be attributed to high internet &mobile penetration. Now whether it’s the home or on the way, these consumers use their phones to browse, research, find deals & make purchases from these online retail shopping carts. According to a report by e Marketer, US consumers alone will spend nearly $37.44 billion in 2013 on purchases made via smart phones or any mobile devices like tablets or laptops which...

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Marketers failing at Content Marketing

Content marketing is a marketing format for the creation and sharing of content. It helps in promoting the business online and finally acquiring customers. Now-a-days, online retailers are using the content marketing to attract customers. However, generating the quality content requires time & resources. Until recently, marketers who were performing SEO had focused on link building to get high-ranking on Google SERPs. Since Google has changed its algorithm that is used for ranking the websites, marketers are now interested in content marketing. ...

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